Five steps to build your brand

Go from invisible to WOW with these 5 definite steps to branding yourself

Welcome to the 21st century. Constantly changing and extremely competitive.

So how you stand out? And get yourself noticed?

Simple! Branding. You need to brand yourself.

Personal branding is the most powerful marketing strategy for achieving success. Whether you are a job professional or a business trying to succeed, you need branding.

Watch this above video to learn more about the 5 steps to brand yourself.

Step 1: BRAND IDENTITY

Identify your purpose and vision. What are your strengths, what value do you bring to the table?

Then create your identity.

Announce your unique value proposition to the world in the form of a tagline or brand statement.

Make sure it is visible everywhere, your business card, email signature, your elevator speech.

Step 2: BRAND MARKETING

Today, you need to combine traditional methods with a strong online presence.

So next, develop a strong brand online.

Update your LinkedIn page, your Facebook, Instagram pages, your online summary and more.

Remember, don’t just go online. Optimize your presence with strong keywords.

Step 3: BRAND AWARENESS

Third, join industry groups, offline and online, network extensively and volunteer selflessly.

Create awareness for yourself and your brand by being out there, shaking hands and developing referrals.

Step 4: BRAND LEADERSHIP

Nobody wants to hire or work with someone who is just a face in the crowd.

Don’t just blend in. Stand out by always projecting yourself as an industry leader.

Write a blog, develop projects, promote them, give of yourself.

You are the face of your brand, keep delivering value. And it will come back strongly.

Step 5: BRAND EXPERIENCE

Lastly, keep delivering great brand experiences.

People don’t hire candidates, they invest in great talent.

People don’t buy products or services, they crave brand experiences.

This is the reason $4 Coffees and $1000 smart phones exist.

Keep up to date with trends, keep learning, get certified if needed, keep sharpening your edge.

Think of your brand as a living organism, you need to water it daily.

Come talk to Murali Murthy about branding and more career strategies at the Mississauga Canadian Immigrant Fair on Friday, November 30 at the Living Arts Centre (4141 Living Arts Drive).He will be moderating the Careers Q & A Panel as well as providing one-on-one LinkedIn Profile analysis.

Learn more at www.canadianimmigrant.ca/careerfair/mississauga.

 

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