Credit to Author: MAAN D’ASIS PAMARAN| Date: Sat, 16 Feb 2019 16:27:43 +0000
The heartfelt videos have become a much-awaited yearly ‘hugot’ campaign
What does a burger brand have to do with Valentine’s Day? In the case of Jollibee, quite a lot. On a day that is mostly connected with hearts and flowers, the homegrown fastfood restaurant brings forth its heartwarming and relatable stories of romance set against a backdrop of its bestselling combos.
Last year, Jollibee took Valentine’s Day by storm and inspired millions of Filipinos to believe in the power of love with the 2018 “Kwentong Jollibee” Valentine’s Day episodes — “Homecoming,” “Signs,” and “Status” — which pooled in 167 million in reach on Facebook and 63 million views counting on both Facebook and YouTube.
It was also the only Philippine brand to make it as a finalist in the Creative Marketing Effectiveness category at the New York Festivals International Advertising Awards in 2018.
This year, the love stories centered on resilience and faith after facing love’s tough challenges. At the launch of the latest batch of love stories, Jollibee Global Brand Chief Marketing Officer and Philippine Marketing Head Francis Flores shared, “Our stories have always been inspired by true events and I think it’s most evident with this series. The reality is that love is not always easy, but what matters most is having faith in love no matter how tough things may get and this lesson is what I hope people will take home after watching.”
Filipino romantics did watch and shared the love bug with their friends and families. The three stories, “Choice,” “Proposal,” and “Anniversary,” have again captivated the collective imaginations of Pinoys, with millions of views garnered for each video. As of presstime, the Facebook views have each already reached the millions marks — “Proposal” has 6.6 million views, “Choice” has 5.1 million, while “Anniversary” has 4.7 million.
It seems that Filipinos are not the only ones enamoured with the stories, too. Several Youtube videos have popped up over the years, of foreigners favorably reacting to “Kwentong Jollibee,” giving credence that indeed, love makes the world go ‘round.
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