Credit to Author: YUGEL LOSORATA| Date: Sat, 16 Feb 2019 16:29:10 +0000
The de facto leader of Titans Business Ventures Corp. shares his thoughts on developing a right mindset for business growth
Just how do you turn a Row 4 student into a winner in the real world? Make that an influential figure in the business field. The answer is realization — or once a person discovers he needs to really learn things and sync that with his natural gifts or talents.
For Joey Garcia, who proudly associates himself with the uniquely changing world Gen-Xers grew up in, that alignment culminated after he finished his masters from the Asian Institute Management and Ateneo de Manila University, with focus on entrepreneurship and business management. He needed certifications to go with his knack for creating concepts, which helped their now-renowned family business grow. It also legitimized the “golden boy” tag put on him by his successful rags-to-riches, restaurateur dad Benjie Garcia of Rai Rai Ken fame.
Joey’s entrepreneurial excellence was a major turnaround for one “never a good student.” Funny as it sounds, he spent long hours in college playing billiards and failing some key subjects. It did not help much that he is rooted in a family tree not really known for being enterprising until his old man opened a carinderia offering authentic Japanese food. As fate would have it, a Japanese customer suggested they use the name Rai Rai Ken.
“Somehow hindi maniniwala sa’yo ang business world if you don’t have enough credentials or in the long run you will suffer din the consequences of not knowing the technicalities of doing business,” shared Joey in a casual interview filled with honesty and wisdom. “You have to invest time and effort para ma-affirm ang experience mo. When I realized na ang dami ko pa dapat matutunan, I started reading books and attending seminars.”
This father of four is the acknowledged head of Titans Business Ventures Corp. that offers brands a business model canvass designed to help businesses flourish. It’s a company put up by established entrepreneurs wanting to take their triumphs to another level. His partners in this corporation founded just a few months ago are Edmar Batac, Christian Leynes, Pocholo Gonzales, Ed Paras and Dave Varona.
Titans by definition are influential in a certain field. These guys know their exact spot in the open sea.
On the same page and with the cumulative strength of over 100 years’ experience in helping entrepreneurs develop businesses and personal lives, Joey and his comrades have already tapped a number of partner-brands who pitched for their businesses in order to earn Titans’ vote of condidence.
The company’s focus is “finding areas where business could be more productive and successful and helping develop the path to get there.” Whether in need of business planning, back office support or, game-changing executive decisions, it offers programs and services a brand might need to make it really work.
“We are not shark investors. You may categorize us as venture capitalists,” clarified Joey who attributes the birth of their group to his association with the elite pool of Makati Jaycees (JCI Makati). He is extra proud to inform that past JCI stalwarts include men who took brands like Jollibee and SM from nowhere to being household names. Those tycoons, he said, were young men just like him all those years ago.
Vocal about his dislike for doing legwork otherwise no longer his scope, Joey, humbly reminding everyone he’s “laking Leveriza,” would rather think that his actual duty now is to hire talented individuals, effectively teach, and compensate them. He wants to describe his brilliance at conceptualization as his “artistic side of doing things.” In relation, he stated, “Business is never a science. It is an art made possible by maximizing the use of things you have learned.”
This titan started early, helping out in their family business at 14 and professionally involving himself at 18. He was significant in rebranding Rai Rai Ken that led to its quick growth, opening up 15 stores at one point sometime in 2002.
Having honed his expertise in business development, he conceptualized and gave birth to other restaurants like Tokyo Joe, Ramen Metro and Oishi Batchoi. “Hindi ako magaling magluto ng pagkain pero marunong akong magluto ng konsepto.,” he declared in his usual punchline-powered tone.
For someone previously unable to carry a conversation in deep English, he studied public speaking to address it and is now earning around P50,000 per talk. Does he deserve the pay? Certainly. He has proven his entrepreneurial ingenuity, backed it up with certificates, and inspired people in and around the business block since his last billiard break in school.