Credit to Author: Zachary Shahan| Date: Sat, 14 Dec 2019 05:01:49 +0000
Published on December 14th, 2019 | by Zachary Shahan
December 14th, 2019 by Zachary Shahan
The Tesla Model 3 continues to dominate the US premium-class car market. In fact, it has dominated this market to such an extent that it has more sales in 2019 than all of BMW’s small & midsize models combined, all of Mercedes-Benz’s small & midsized models combined, all of Audi’s small & midsized models combined, all of Lexus’s small & midsized models combined, etc.
The Tesla Model 3 has 21% market share in 2019 when combining these two classes, which I do because Tesla doesn’t have another model in the small luxury car class to supplement the midsized Model 3.
Looking at November alone, the Tesla Model 3 had 19% market share, as did the BMW 2 Series, 3 Series, 4 Series, and 5 Series combined (but about 160 more in total). The Mercedes C-Class, CLA-Class, CLS-Class, and E-Class combined had 18% market share. No other automaker had more than 11%. Basically, Tesla is competing with BMW and Mercedes-Benz in this category despite fewer offerings and less product diversity.
When comparing individual models alone (not combining the models of non-Tesla automakers), the Tesla Model 3 still has 21% market share for the year and 19% market share in November, of course, but you can see more dramatically from the charts above and below that no other individual model comes anywhere close to it.
The BMW 3 Series had 7% market share in the first 11 months of the year and 11% in November. The Lexus ES had 8% market share in the first 11 months of the year and 8% in November. The Mercedes C-Class had 8% market share in the first 11 months of the year and 8% in November. The Mercedes E/CLS-Class had 6% market share in the first 11 months of the year and 7% in November. No other model had more than 6% share in November or the first 11 months of the year.
Clearly, no other premium-class car is going to catch the Tesla Model 3s by the end of the year. But what about 2020? Will the Model 3 continue its dominance in this market segment?
See more stories on Tesla sales:
Thanks to EV Volumes for support with some of the sales numbers.
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Zachary Shahan is tryin’ to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director and chief editor. He’s also the CEO of Important Media. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA] — after years of covering solar and EVs, he simply has a lot of faith in this company and feels like it is a good cleantech company to invest in. But he offers no investment advice and does not recommend investing in Tesla or any other company.