Tesla Model 3 Dominates Luxury Car Best Seller List in USA (1st Quarter 2020)

Credit to Author: Zachary Shahan| Date: Sat, 11 Apr 2020 23:07:33 +0000

Published on April 11th, 2020 | by Zachary Shahan

April 11th, 2020 by  

The Tesla Model 3 accounted for approximately 30% of new small & midsize luxury car sales in the USA in the first quarter of 2020*. For some perspective, the BMW 2 Series, 3 Series, 4 Series, and 5 Series together combined for approximately 14% of the segment’s share (or segments’ share, actually, since we’re combining two segments — small luxury cars and midsize luxury cars). The Mercedes C-Class, CLA-Class, CLS-Class, and E-Class combined for 12%.

The first chart below looks like it’s broken due to the Model 3 being so far in the lead. The second chart pulls together the wide range of somewhat, maybe, possibly relevant competitors for each brand. Of course, the dimensions, passenger space, cargo space, and features of all of these different models shouldn’t be combined in most cases, but as I’ve argued before, if you really want a Tesla, you have only one choice anywhere close to an Audi A2, A3, A4, or A5 (or the same sort of combo for other brands) — the Model 3.

The Model 3 generally has better acceleration and more interior space than the other models in this ranking. Additionally, the Model 3 typically has a much lower operational cost, is expected to have a much higher resale value, and has more advanced semi-autonomous driving features.

And — one of the top features of the car that got me to buy a Model 3 — it’s the safest car you could buy, according to NHTSA probability of injury test data.

In terms of price, performance, and features, the Model 3 definitely belongs in the midsize luxury car class — or some other more premium class. However, due to all of the factors above, as you can see, it doesn’t seem to belong in this class when it comes to sales. As reported last week, the Tesla Model 3 was the 6th best selling car in the USA in the first quarter, right behind 5 mass-market cars with a much lower base price.

Consumer Reports recently reported that Model 3 owners were happier with their cars than the owners of any other vehicle model. Kelley Blue Book shared this week that Tesla won 5 out of 6 “Brand Image Awards” in the luxury class. When all the data are pointing in one direction, the idea that Tesla simply has fanatical support from a niche group of looney tunes loses its appeal. Nonetheless, it seems there are still rather loud critics of Tesla who don’t understand why people buy Teslas. The best piece of advice I have as a solution is: go drive and toy with a Model 3 for a bit. Otherwise, or in addition to that, here’s my list of 70 reasons Tesla Model 3 owners lover their cars:

Want to buy a Tesla Model 3, Model S, or Model X? Feel free to use my referral code to get some free Supercharging miles with your purchase: https://ts.la/zachary63404You can also get a $250 discount on Tesla solar with that code. 

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is tryin’ to help society help itself one word at a time. He spends most of his time here on CleanTechnica as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao. Zach has long-term investments in Tesla [TSLA] — after years of covering solar and EVs, he simply has a lot of faith in this company and feels like it is a good cleantech company to invest in. But he does not offer (explicitly or implicitly) investment advice of any sort on Tesla or any other company.