Heart Evangelista sets up own luxury beauty, wellness company

Heart Evangelista has unveiled her newest business venture, a luxury beauty and wellness company that offers “attainable” products.

The actress and her sister Camille can be seen showing off their product offerings on Evangelista’s Instagram page yesterday, Nov. 24. The company, named Pure Living, promises “beauty and wellness for everyone,” as per its Instagram page.

“Finally, my own beauty brand. My sister and I wanted to come up with a company to give everyone a chance to experience attainable luxury living,” she said. “It’s been a long time coming and I’m glad we’re finally sharing this with all of you.”

Evangelista was congratulated by fellow celebrities Isabel Oli, Gwen Zamora and Carla Abellana, among others.

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Evangelista has been known for her art and fashion. She has joined the Paris Fashion Week and was named one of Forbes France’s top 10 luxury influencers last year.

The actress recently collaborated with Incubus’ frontman Brandon Boyd for an art collection, which was shown to the public in June. She also released her first non-fungible tokens (NFTs) earlier this month.

This is not the first time Evangelista has set up a business of her own. She launched her arts and crafts store Maison Love Marie in November 2020, highlighting locally made products from the province of Sorsogon, of which her husband, Francis “Chiz” Escudero, is the current governor.  /ra

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