Arts & Leisure: The gift of time

“YOU NEVER really own a Patek Philippe. You merely look after it for the next generation.” This is one of the best known marketing campaigns in the world, one used by the Patek Philippe watch company, which was founded in the 1800s in Switzerland. While the beautiful watches live true to their message, it’s interesting to note that the company survives as one of the last family owned luxury brands in the world, when it was acquired by the Stern family from its original owners in the 1930s. If they can pass on a legacy to their own long line of generations, surely their products have the same magic.

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