The European Car Of The Year Election Was An Embarrassment

Credit to Author: Maarten Vinkhuyzen| Date: Sun, 22 Mar 2020 00:33:13 +0000

Peugeot e-208The European Car of the Year is not the “Best Buy” advice of a consumer organization. It does not put a sticker on Product X in category Y in price class Z. It does not help customers to choose between the myriad offerings on the market by positioning something as the cheapest, coolest, easiest, safest, healthiest, or greenest product they can buy

Read more

Europe’s Car of the Year Award Goes Live Online — After Cancellation of Geneva Car Show

Credit to Author: Maarten Vinkhuyzen| Date: Sat, 29 Feb 2020 05:08:26 +0000

Many organizations have to improvise at the last minute to replace their media communication from the Geneva International Motor Show (GIMS) with something else

Read more