How to craft your unique value proposition

Credit to Author: Murali Murthy| Date: Thu, 04 Apr 2019 05:00:00 +0000

A value proposition is the answer to the two questions that your audience asks of you — the two questions that will help you progress to the next level, if answered correctly. And the two questions are: Why You? and So What? “Why should I hire you? Or choose your brand or buy from you?” […]

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