Tesla Outsold Porsche Globally In 1st Half Of 2019
Credit to Author: Zachary Shahan| Date: Sun, 01 Sep 2019 09:20:28 +0000
Porsche is a well known automobile brand globally. If you ask 100 people what Porsche sells and ask the same 100 people what Tesla sales, no doubt about it there will be a higher number of correct responses regarding Porsche. It’s also a niche vehicle brand, of course, since it sells expensive, powerful vehicles. Its brand is all about, “You have to be rich to afford this toy.” (That’s not a direct quote of Porsche marketing materials, of course.) The sales marker highlighted in the headline is interesting when thinking about both of those matters — Porsche awareness and Porsche exclusivity. Before discussing both of them, though, let’s jump into the numbers