Gerald Anderson revives ‘glamping’ craze

Remember when Pinoys were crazy about the glamping trend? In case netizens missed it, “glamping” is a slang word for “glamorous camping,” which combines the immersive nature of the outdoors with the hotel-style luxuries and conveniences of home.

Now, a company is creating a luxury experience and extreme human comfort mixed with exposure to the wilderness.

Solora officially welcomed Gerald Anderson as its brand ambassador last September 14 with a contract signing and showroom blessing, marking a new milestone for the Philippine glamping and outdoor hospitality brand.

Unlike a traditional celebrity endorsement, the partnership grew out of actual product experience. Anderson had already used Solora structures and incorporated the brand’s glamping tents into his own projects before officially becoming an ambassador.

During the event, Solora stated that this collaboration combines the brand’s growing presence in outdoor-engineered glamping structures with Anderson’s long-standing interest in nature, adventure, hospitality, and destination development.

Making the partnership more relevant to the brand’s target lifestyle and market, the event kicked off with the ceremonial opening of the new Solora showroom, followed by a blessing, the official signing of the brand ambassador agreement, a media question-and-answer session, and a partnership toast attended by company executives, business partners, invited guests, and media members.

Following the signing ceremony, Anderson also participated in his first official campaign shoot for Solora.

The company specializes in outdoor-engineered glamping domes and tents for resorts, tourism destinations, private residences, hospitality developments, events, and outdoor concepts.

Its expanding product line includes geodesic domes, safari tents, sailing tents, A-frame glamping structures, bubble domes, and event pavilion domes.

The new showroom allows resort operators, developers, entrepreneurs, and property owners to see the structures, materials, configurations, and potential applications of the brand’s products firsthand.

The brand hopes that the partnership will raise awareness of glamping as a growing hospitality concept in the Philippines, as well as assist more destinations in creating unique outdoor experiences.

Solora sees the collaboration as a shared appreciation for nature, destination building, and a more elevated way to experience the outdoors.