What to Try at SM North EDSA’s First Ube Craze Festival
SM North EDSA is painting Quezon City purple as The Block Atrium turns into the ultimate ube destination for its first Ube Craze festival.
Until October 4, Ube Craze gathers 20 popular food and beverage brands for 17 days of ube celebration, including Bibingka Manila, Cha Tra Mue, Cold Stone, Famous Belgian Waffles, Fickle, Karabella, Khun Thai Tea, Macarons Macarons, Matchanese, Milksha, Mom’s Ube & Triple Chocolate Champorado, Muhlach, Nords, Panero, Pocofino, Polland, Project Pop Shake, Quickly, Red Ribbon, and Yogorino.
Select brands will also introduce festival-exclusive ube creations for the ultimate ‘ubemaxxing’ experience.
The event highlights diverse culinary takes on the beloved Filipino root crop as part of SM Supermalls’ month-long Food Fest.
Experience your favorite Ube treats, flavors, and creations at your most-loved mall in the north. Admission to Ube Craze is free.
Their new Ube Macapuno Champorado got us excited. It brings together rich, creamy ube champorado and sweet, tender macapuno for an indulgent twist on a Filipino classic.
A must-try here is their Ube Leche Flan, which combines creamy ube, rich leche flan, and that signature macaron shell.
Don’t miss their limited-edition Ube creations! Try their Ube Mango, Ube Macapuno, Ube Pinipig Crunch, and Ube Queso.
Made with the same craft and care for sourcing as their Matcha drinks, these Matchanese drinks—Ube Halaya Latte, Ube Pudding, and Halaya Sea Salt Latte—are absolute must-tries.
Nord’s is taking the Ube Craze festival to the next level with a menu full of ube treats like the Ube Matcha Cheesecake, Ube Leche Flan Cake, and Ube Macapuno Cake. They are also serving ube-based drinks like Ube Matcha Latte, Ube Matcha Espresso, and Ube Iced Latte.
Red Ribbon recently released their Supreme Ube-Cheese Dedication Cake, made with creamy ube and cheese icing, soft ube chiffon, delectable cheese cream filling, and topped with cheese slices! And did you know they have ube ensaimada and ube marble slice, too?
Feel the early Christmas spirit with these treats: Ube Halaya & Cheese bites and Iced Ube Halaya.
Thai Tea Ube Latte? Yes, please! It’s a limited-edition flavor, so don’t miss it.
Indulge in ube-inspired cookie creations like the Brown Butter Ube Halaya.
Panero’s all-ube menu features five ube bakes, made from 100% house-made ube halaya from fresh purple yams: Ube Croissant, Ube Buko Tart, Ube Ensaymada, Ube Cheese Pandesal, and Ube Spanish Bread.