Blackpink’s Jisoo, Travis Kelce front Tommy Hilfiger Fall campaign

K-pop megastar Jisoo of Blackpink and American football star Travis Kelce are among the pop culture personalities tapped by Tommy Hilfiger to headline its Fall 2026 campaign.

They join a star-studded lineup that includes American model Gigi Hadid, tennis player Frances Tiafoe, former basketball star Carmelo Anthony, and South Korean DJ Peggy Gou.

The campaign highlights the iconic The Plaza Hotel in New York City as its backdrop.

“It doesn’t get more classic New York than that,” Kelce said of the setting in a statement.

“My journey with Tommy [Hilfiger] began in New York, so returning for this campaign felt incredibly special,” Jisoo said in a separate statement.

The Fall 2026 Collection, meanwhile, continues the brand’s vision of “Prep Made Current,” reimagining American classics through richer textures, refined craftsmanship and a confident seasonal perspective.

Check out photos from the campaign below.