KZ Tandingan, Ben&Ben, and Al James join forces for Coke Studio’s ‘Sumabay Ka’

MANILA – OPM artists KZ Tandingan, Ben&Ben, and Al James have joined forces for “Sumabay Ka,” a song which marks the 10th season of Coke Studio Philippines under the theme “Dinig Ang Pinas.”

An anthem inspired by Filipino stories and the artists’ own Coke Studio journeys, “Sumabay Ka” honors “10 years of giving Filipino music a bigger stage to be heard,” and is out now on music streaming platforms.

Since its launch in the Philippines, Coke Studio has grown from a single-season collaboration series into one of the country’s most recognized platforms for original Filipino music. From Season 1 to 9, the platform has featured 75 Filipino artists and produced tracks that have amassed over millions of views on YouTube, including standout hits like “Blooming” by BINI, and songs by Sarah Geronimo, Moira Dela Torre, and even Apl.de.Ap. 

The platform has remained anchored by one goal: giving Filipino artists a stage to be seen, heard, and celebrated on their own terms, from intimate stages to bigger platforms and, in doing so, contributing to the broader evolution of OPM.

“For 10 years, Coke Studio has been more than a platform. It’s been a promise to Filipino artists that their music deserves to be heard. As we mark this milestone, we want to build an even bigger stage for the next generation of OPM talent to be discovered, celebrated, and heard by the world,” said Frenissa Lagman, senior marketing director at Coca-Cola Philippines. 

As Coke Studio enters its second decade, the platform remains committed to expanding opportunities for Filipino artists and building bigger stages, for OPM to be heard by wider audiences at home and abroad.