Camiguin to launch 2027 tourism campaign at Lanzones Festival

Camiguin will launch its year-long Visit Camiguin 2027 tourism campaign during the 47th Lanzones Festival, which runs October 15-25 and features cultural performances, food fairs, competitions and concerts.

The festival celebrates the island province’s lanzones, a tropical fruit known for its sweetness. Local officials attribute the fruit’s quality to Camiguin’s climate, volcanic soil and intercropping practices.

Gov. Xavier Jesus Romualdo said the festival will showcase the province’s culture, community and natural attractions, following its inclusion at No. 37 on The New York Times’ “52 Places to Go in 2026” list.

He said the province will also highlight developments in the economy, tourism, governance and public health.

Festival activities begin Oct. 18 with the Lanzones Eating Contest, the grand parade, the opening of the Lanzones Festival and Ugmad Agro-Industrial-Tourism-Trade Fair, an eat-all-you-can event, the Festival Music and Kabog Showdown, and the Daos Ki Festival Food Bazaar.

Events on October 20 include the Camiguin Lanzones Geographical Indication Stakeholders Forum, a fruit-carving competition, a lanzones cocktail-mixing contest and a lanzones signature-dish competition.

The festival’s major events include the Mutya sa Buahanan pageant on October 23 and the Inter-Agency Street Dancing and Ground Competitions on October 24.

The street-dancing competition will feature performances inspired by the Sajaw Kinamigin, accompanied by kulintang and other percussion instruments. The performances draw on local folklore and musical traditions associated with Indigenous groups, including the Manobo, Bagobo, Subanen and Tboli.

Concerts throughout the festival will feature Dionela, Midnasty and Cookies, Freestyle and Top Suzara, DJ Jimmy Nocon, DJ Skates Canada, MC Gino and Parokya ni Edgar.

Visitors can also explore Camiguin’s natural and historical attractions, including White Island Sandbar, Ardent Hibok-Hibok Springs, Sto. Niño Cold Spring, Katibawasan and Kawasan falls, the Sunken Cemetery, Taguines Lagoon, the Walkway to the Old Volcano and Stations of the Cross, Bonbon Church Ruins, and Mantigue Island Natural Park.

The province also has homegrown restaurants, cafes and bars offering local specialties.

Romualdo said Visit Camiguin 2027 will extend beyond the annual festival, with monthly events focused on adventure, sports and culture to attract different types of visitors.

One of the campaign’s featured events will be the Ironman Camiguin Triathlon 5150 in May, which will bring athletes to the island for a swim-bike-run competition.

The campaign is being organized in partnership with the Camiguin Tourism Association, a private-sector group, to improve visitor experiences and reach a broader market. The source identifies domestic and Spanish tourists as major visitor groups.

The province is also developing a Visit Camiguin mobile app that will consolidate tourism information and offer electronic ticketing for attractions. Plans include an online store for local souvenirs and gifts.