Viral Sogo food menu lands spot on delivery app

Hotel Sogo’s famous crispy pata, fried chicken, and canton guisado have long received rave reviews from its loyal guests, propelling these dishes into pop culture, with viral memes circulating everyplace.

As those longtime food favorites were recommended to non-guests, many of them made reservations not to stay overnight, but to sample the viral Sogo menu, which is part of the hotel’s Sogo Food.

To meet the demands of netizens who have been asking where to order, Hotel Sogo recently announced that its Sogo Food is now available on foodpanda, a collaboration aimed at reaching customers beyond the hotel’s doors.

 Hotel Sogo brings famous crispy pata to foodpanda. Handout Whether they are taking a lunch break at work or having dinner at home, the partnership provides a new way to enjoy the hotel’s cuisine without having to book a room.

Among the dishes highlighted by Hotel Sogo corporate marketing head Sue Geminiano were pancit, crispy pata, half-fried chicken, the clubhouse sandwich, and pinakbet. These familiar options offer the brand’s take on Filipino comfort food to patrons who order through the app.

Sogo’s pinakbet. Handout 

Emphasizing the importance of the brand’s dining experience, Geminiano said, “We are offering very good food, packed and served as it should be for a five-star hotel.”

They also announced that, while the initial launch only includes six branches (LRT Monumento, EDSA Cubao, EDSA Guadalupe, Pasay Rotonda, Pasay Harrison, and Santolan), they intend to expand to all 52 branches nationwide by the end of 2026.

Chef Tatung Sarthou personally approved the Sogo Food by attending the launch and sharing his thoughts on making the hotel’s food more accessible to a wider audience.

“It’s such a convenience that the partnership with foodpanda allows the Sogo Food experience to be shared outside the hotel,” shared the celebrity chef.

For the food app, the goal has always been to make meals more accessible and satisfying to Filipino foodies.

 Hotel Sogo exec Sue Geminiano with Chef Tatung and foodpanda execs Andrew Hornshaw and Andreu Sevillo. Handout 

“We’re looking forward to a long, fruitful, and successful partnership, and to delivering happiness to the Filipino public,” said the brand’s sales manager Andrew Hornshaw.

Meanwhile, Andreu Sevillo, the brand’s regional manager, highlighted the convenience of delivery and the role of riders in delivering meals to customers.

For Hotel Sogo, the collaboration brings a familiar aspect of the guest experience to a larger audience. Longtime fans can revisit their favorite dishes, while those who have never stayed at the hotel can taste its cuisine for the first time.

 Chef Tatung attends Hotel Sogo event. Handout