A Closer Look at Kylie Jenner’s $50 Million Victoria’s Secret Fantasy Bra—the Most Expensive Ever Made

Kylie Jenner is living every girl’s dream! Kylie just walked the Victoria’s Secret Fashion Show and she wore the coveted Fantasy Bra. Valued at $50 million, it is the most valuable Fantasy Bra ever made.

Victoria’s Secret’s 2026 Fantasy Bra is unlike anything the world has ever seen. Designed in collaboration with American jeweler Jacob & Co., it is the first-ever Fantasy Bra created with no fabric. Thanks to masterful jewelry engineering, this creation moved with the body like lingerie. Kylie Jenner’s now iconic walk on the VSFS runway is proof of this!

The VSFS 2026 Fantasy Bra features a 75.54-carat natural yellow diamond surrounded by 4,409 natural diamonds. The top part of the bra boasts a line-up of multiple cut diamonds including Jacob & Co’s signature Angel-Cut diamond. The bra is then finished with a fringe of diamonds hanging across the waist.

On the runway, Kylie showed off the Fantasy Bra with a white VS thong, a see-through organza skirt, and a pair of white angel wings. Did we mention Kris Jenner and Timothee Chalamet were both present to see Kylie walk the runway?

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