Heart Evangelista makes $9.8M impact at Milan Fashion Week

Heart Evangelista generated $9.8 million in Media Impact Value (MIV) during Milan Fashion Week Spring/Summer 2027, adding to her growing international fashion presence.

According to fashion analytics platform Launchmetrics, Evangelista was one of the event’s leading celebrity voices, contributing to the $528.3 million in total MIV generated by the shows held in Italy from September 22 to 28.

The latest figures come after Evangelista was named the top celebrity voice at New York Fashion Week, increasing her visibility at two of the industry’s most important events.

While Evangelista did not emerge as the number one celebrity contributor in Milan this season — Thai actress Faye Peraya topped the list with $30 million in MIV — the actress-influencer remained unfazed.

Evangelista welcomed this as yet another sign of Asian talent’s growing recognition in the global fashion industry.

She has long used her fashion week appearances to highlight designers from Asia, introducing their creations to a global audience. Her appearances at shows and fashion events have also helped to establish her as a familiar face on the international fashion circuit.

Following Milan, the Pinay style icon traveled to Paris Fashion Week, where she participated in a photoshoot at The Peninsula Paris for an international magazine cover. During her Paris appearances, she also showed off pieces from 19 different brands, according to her camp.

Her Paris itinerary also included an engagement with Business of Fashion (BoF), a global media and intelligence company that covers the fashion, beauty, and luxury industries.

She is currently in Japan for an appearance with a brand she endorses, expanding her fashion-related engagements beyond Europe.