A decade of partnership takes center stage

For many Filipinos, good food is one of life’s simple joys. It makes an ordinary day good, brings families and friends together, and gives people something to look forward to. Coco Martin shares this love for food, a simple pleasure that many Filipinos may relate to.

In the past decade, Coco Martin and Mang Inasal have shared more than just a partnership. Both have become Filipino favorites, earning the love and support of people who have stayed with them through the years.

This October, Mang Inasal celebrates its 10-year partnership with Coco Martin, one of the country’s most well-loved actors, as he takes center stage at the Mang Inasal Ihaw Fest on October 25 at Ayala Malls Feliz, alongside Maris Racal, Shuvee Entrata, and Fyang Smith, with Dimples Romana as host. 

The milestone highlights the partnership built on a shared connection with Filipinos, one that has remained strong even as Coco Martin’s career and Mang Inasal’s nationwide presence have continued to grow. 

Before becoming one of Philippine television’s biggest stars, Coco Martin earned recognition for portraying characters in independent films whose struggles, dreams, and triumphs reflected the lives of ordinary Filipinos. 

His career reached new heights through the long-running action series FPJ’s Ang Probinsyano and Batang Quiapo. Through these roles, Coco Martin has maintained a strong connection with viewers, particularly those who see their own experiences reflected in the stories he has brought to life. 

Mang Inasal has built a similar connection with Filipinos through food. 

What began as a grilled chicken restaurant in Iloilo has grown into one of the country’s most recognizable quick-service restaurant brands. Through its signature Ihaw-Sarap Chicken Inasal, Unli-Rice experience, and other well-loved offerings, Mang Inasal has become part of everyday Filipino celebrations, family gatherings, and simple moments of togetherness. 

Their journeys have aligned as Coco Martin and Mang Inasal share an enduring appeal rooted in authenticity, familiarity, and a strong connection with Filipino communities.

Coco Martin has become the face of Mang Inasal, representing the brand’s commitment to bringing Ihaw-Sarap food and Unli-Saya experiences to Filipinos. His long-standing partnership with Mang Inasal reflects the brand’s belief in building meaningful connections with its customers, beyond individual campaigns or celebrations. 

“For the past 10 years, Coco Martin has been an important part of the Mang Inasal story. What makes our partnership special is the genuine connection we both share with Filipinos. As Coco continues to inspire audiences through his work, Mang Inasal remains committed to bringing—through Ihaw-Sarap food and Unli-Saya dining experience—meaningful moments of togetherness to Filipino families,” said Mike Castro, Mang Inasal President. 

Mang Inasal’s continued growth and recognition also reflect this enduring connection. The brand was named the 2025 Top Brand in the Philippines under the QSR Grilled Category by Influential Brands, underscoring its strong presence among Filipino consumers.

The celebration continues in this year’s Mang Inasal Ihaw Fest alongside Coco Martin. The celebration brings together personalities loved across generations, Ihaw Fest promises a celebration of food, entertainment, and fun Filipino togetherness. 

This year’s Ihaw Fest celebrates Coco Martin and Mang Inasal’s decade-long partnership of shared success and enduring connection with Filipinos. 

To get free passes to the October 25 event, customers need to present official receipts for the Ihaw Fest meals that they enjoyed this October.

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