Nikola Jokić, Anthony Edwards team up for new global platform

MANILA — Sprite, the official global soft drink of the NBA, has unveiled a new platform “Never Stop Refreshing the Game,” featuring three-time NBA MVP Nikola Jokić and All-Star guard Anthony Edwards.

Sprite is doubling down on its basketball legacy on a global stage. Earlier this year, Sprite announced its return as the NBA’s Official Global Soft Drink.

Three-time NBA MVP Nikola Jokić and All-Star guard Anthony Edwards for Sprite. Handout photo

“Sprite has a long history of championing the athletes, creators, and communities that define basketball culture. In the Philippines, basketball isn’t just a sport—it’s woven into our everyday lives, from neighborhood street courts to national watch parties,” said Mikey Rosales, Senior Director for Sparkling Flavors, Coca-Cola Philippines.

“‘Never Stop Refreshing the Game’ is our tribute to that pure passion. We’re bringing Filipino fans closer to the action than ever before, delivering the unmistakable refreshment of Sprite on and off the court alongside exclusive NBA rewards, digital experiences, community court refurbishments, and unmissable moments,” he added.

“Partnering with game-changers like Nikola Jokić and Anthony Edwards allows us to keep pushing the culture forward and refresh how fans experience the sport they love every single day.”

Through immersive experiences and exclusive promotions, Sprite will bring fans closer to the game, including at the NBA Mexico City Game 2026, when Nikola Jokić and the Denver Nuggets face the Indiana Pacers, as well as the NBA Manchester and Paris Games in early 2027.