BamBam Is Xpression Beauty’s New Icon, Championing Beauty Through Self-Expression

Our facial expressions make us unique. Whether it be our smile, our frown, our sarcastic or flirty look, the way we move our faces helps define our personality and make us known—and even unforgettable—to others. As we age, the quality of our skin changes, but our expressions most often remain the same, or we would like them to be. Enter: PURE X, an anti-wrinkle treatment program from Germany powered by XTRACT TECHNOLOGY™, delivering Pure Toxin engineered for targeted precision. It provides smooth, consistent results while preserving natural facial and emotional expression (Natural Expression), aligning with the belief that beauty is about looking better while staying true to yourself in every expression. 

None of that “no movement on the face” nonsense. This treatment preserves our beautifully unique expressions with smooth skin—allowing us to be confident and able to remain who we truly want to be. 

This is precisely the reason why METRO flew to Bangkok recently: to join the regional launch of Thai superstar BamBam as the face of Xpression Beauty, the rapper known as the “Prince of Thailand” and a member of the widely loved K-pop boy group GOT7. The 29-year-old performer appeared before a large audience, including media and fans, at the popular Siam Paragon Mall in Bangkok, sharing his 

Emphasizing the core philosophy of the campaign, BamBam shared: “PURE X allows me to unfold my purest self through my moves, my rhythm, and my power.”

Being in the global entertainment industry for almost two decades now, BamBam has become an icon for many with his undeniable talent and his ability to express himself through song and dance, and with his wit and charm. The Thai singer and rapper even hosts his own YouTube show called “Real BAMESIS” where he is able to share his passion for many different things, but especially music, fashion, and culture. He vlogs about his life on the road, his exciting career behind-the-scenes, and communicates with his fans through many different mediums. Indeed, BamBam is the perfect icon for Xpression Beauty—a person who is truly full of expression in its truest sense of the word.

As we got to experience him live in Bangkok, we can truly say that this man is confident in his own skin, is full of expressive energy, and loves to share that with the people around him.

Representing the campaign as a global artist who connects with fans worldwide through his dynamic performances and expressive power, BamBam (Kunpimook Bhuwakul) embodies the concept of Xpression Beauty through his charm, confidence, and natural authenticity, both on stage and in everyday life. The campaign reflects a modern perspective on self-care, particularly for those beginning to explore aesthetic treatments, highlighting that looking better doesn’t mean sacrificing your true self. Rather, it is about caring for yourself with understanding, without losing the smiles, expressions, sparkling eyes, feelings, and facial movements that make each individual unique. Looking better isn’t about becoming someone else; it’s about letting your distinct charm shine through even more clearly under the concept of “See More Me”.

Kittiwan Rattanachandr, Senior Vice President, Regional Commercial, Japan, SEA & ANZ, Merz Aesthetics Asia Pacific, stated: “Today’s event is designed to bring everyone closer to the ‘Xpression Beauty – See More Me’ concept. We are shifting the beauty conversation from merely ‘correcting’ to ‘caring for and valuing’ the features we want to preserve on our faces. We believe the best kind of beauty is one that allows for authentic, natural expression, grounded in uncompromising safety and proven science. PURE X is a wrinkle treatment program powered by XTRACT TECHNOLOGY™, backed by over 20 years of global experience with zero reported cases of toxin resistance. This stands as a testament to the enduring expertise and safety we continuously deliver to healthcare professionals and patients.

The event also featured medical aesthetics insights from Dr. Smith Arayaskul, Preventive Medicine Specialist in Lifestyle Medicine at Samitivej Sukhumvit Hospital; Founder and Physician at Smith Prive’ Aesthetique; Guest Lecturer in Dermatology Program (International Program) at Chulabhorn International College of Medicine (CICM), Thammasat University. Sharing a fresh perspective for both practitioners and patients, Dr. Smith noted: “Today, the standard of success for wrinkle treatments has evolved. The ideal outcome is achieving smooth, line-free skin while the face retains its ability to move and convey emotion—its Expression. Achieving this delicate balance relies on the quality and targeted precision of a pure, high-standard formulation, which addresses lines at the exact target area while freeing the face to communicate every feeling naturally.” He also encouraged a shift in clinical consultations, moving from focusing solely on “what to adjust” to equally prioritizing “the unique identity worth preserving”. 

To make the idea of “preserving identity” tangible, Dujdao Vadhanapakorn, Founder and Psychotherapist at SOULSMITH, introduced the Xpression Analysis Tool. Integrating psychological principles of Self-Concept, this interactive assessment analyzes each individual’s spectrum of expression, guiding participants to explore which emotional expressions best reflect their true character, whether an energetic archetype like The Spark or a nurturing one like The Heart. Beyond self-discovery, the Xpression Analysis Tool serves as a practical bridge in the clinic—helping practitioners truly understand their patients’ deeper needs and which unique features they wish to preserve. This sparks a more meaningful consultation, leading to tailored, precise, and sustainable treatment plans.

As someone who was needle averse, I can honestly say that after trying PURE X, it is now one of the products I’d probably keep getting for my skin as it continues to age. The hype is truly real. Not that I want to get rid of lines or look a certain age for as long as I could, but to be able to preserve the beauty of my unique expressions that make me who I am. The PURE X treatment I experienced at The Aivee Clinic in Parqal Mall about a month ago has beautifully made parts of my face look clearer and less tired. Particularly in between my brows, where the “11” line often is, and on my nose where “bunny lines” are starting to form, the baby shots of PURE X that I got made them look softer, while allowing me to still express myself genuinely. 

More than a product campaign launch, “Xpression Beauty – See More Me” sets a new standard in the aesthetic medicine industry, empowering everyone to embrace “Looking Better, While Staying True to Every Feeling”.