What About Coffee’s approach to intentional café spaces

What About Coffee in Capitol Hills, Quezon CityWhat About Coffee is building communities through intentional spaces and everyday experiences.

Since opening in 2023, What About Coffee (WACo) has grown its presence in Quezon City, with branches in UP Diliman and Katipunan. The café has recently opened its latest branch in Capitol Hills. They offer a wide selection of delectable dishes that would satisfy appetites from breakfast, lunch, merienda, and dinner.

The brand, founded under Freedom Hospitality Group, brings together specialty coffee, thoughtful design, and warm hospitality. Its approach extends beyond what is served in the cup to the spaces where people can connect.

WACo’s signature “What About Love?” blend is made with 100% Arabica beans and has notes of dark cherry, choc nut, and caramelized wafer crisps. The café approaches coffee with craftsmanship and intention, while its spaces are designed for a range of everyday moments: quiet mornings, creative work sessions, casual gatherings, and late-night conversations.

That philosophy carries through the café’s interiors, menu offerings, and customer experience. WACo pairs a modern yet welcoming atmosphere with lifestyle-driven storytelling and a community-centered approach.

The brand resonates with young professionals, students, creatives, and café-goers looking for spaces that feel elevated and approachable. As café culture evolves, WACo continues to shape its presence around meaningful moments and everyday experiences.

Freedom Hospitality Group is the team behind Pat & Pat Restaurant and What About Coffee? (WACo) – homegrown brands built on quality, warmth, and everyday excellence.

Founded by Patrick and Marichele Gregorio and now led by their daughter, Yela, FHG blends the spirit of a family business with the ambition of a modern hospitality group. From our beginnings in restaurant franchising to creating our own brands, we carry forward the same values: genuine care, strong partnerships, and a deep respect for Filipino hospitality.

Today, Pat & Pat and WACo bring people together through elevated dining and specialty coffee experiences – spaces where comfort, connection, and community thrive.