8 Things to Know About On’s First Store in the Philippines
Swiss sportswear brand On has officially opened its first dedicated store in the Philippines, marking a new milestone for the brand’s growing presence in the local market. Located at Central Square in Bonifacio Global City, the new retail space brings its signature approach to performance, innovation, and contemporary design closer to Filipino runners and movement enthusiasts.
In partnership with SSI Group, Inc., On is also introducing its community-focused On Run Club, giving local runners more opportunities to connect and experience the brand beyond the store.
From its thoughtfully designed interiors to the footwear technologies worth knowing, here are eight things to know about On’s first Philippine store.
On’s first dedicated Philippine store is located along 5th Avenue at Central Square, Bonifacio Global City. The location puts the brand in one of Metro Manila’s active lifestyle and retail districts, with the nearby BGC Greenway serving as an inspiration for the store’s design. More spaces are set to open in key spots in the city.
The retail space features a dynamic, meandering layout inspired by the experience of running along a forest trail. Thoughtful lighting and color details recreate the feeling of sunlight filtering through trees, bringing a sense of movement and discovery into the shopping experience.
Founded in Switzerland in 2010, On has developed a reputation for combining technical innovation with contemporary design. While it began as a running-focused label, its offerings have since expanded to include training, outdoor, tennis, and lifestyle categories.
The Philippine store gives shoppers a chance to explore the brand’s footwear and apparel collections in person and discover the technologies behind its performance products.
One of On’s most distinctive innovations is LightSpray™, a manufacturing approach that creates an ultra-lightweight, seamless shoe upper in a single automated step.
The technology is featured in the LightSpray Cloudmonster 3 Hyper, which pairs its laceless upper with CloudTec® cushioning and Helion™ HF hyper foam. The result is a shoe designed to deliver lightweight comfort, cushioning, and responsive energy return during demanding training sessions.
The Cloudmonster 3 is another highlight worth checking out. Designed for everyday running, it features a triple-layer CloudTec® cushioning system engineered to absorb impact and deliver a responsive, forward-rolling ride.
For runners building consistency across their weekly mileage, the model is designed to provide an energetic feel throughout their runs.
Beyond everyday training footwear, On also showcases the LightSpray™ Cloudboom Strike 2, designed for marathon and half-marathon performance.
The shoe combines an ultra-lightweight upper with CloudTec Sphere™ cushioning, an evolved Helion™ HF midsole, and a curved carbon Speedboard®. These technologies are engineered to support impact absorption and running efficiency over longer distances.
The store opening also marks the launch of On Run Club, a community initiative designed to bring runners together through shared experiences.
Its launch activities include a community run guided by partner run clubs across designated pace groups. Participants can also take part in shoe trials, technology talks, and other experiences that introduce them to the brand’s innovations.
For those interested in testing the technology firsthand, the opening activities include opportunities to try selected footwear, including the LightSpray™ Cloudmonster 3 Hyper and Cloudmonster 3, subject to availability.
It’s an opportunity for runners to get a feel for the brand’s performance innovations and explore which models suit their running needs.
With its first dedicated Philippine store and the introduction of On Run Club, the Swiss brand is establishing a new presence in the country’s growing running scene. Whether you’re a seasoned runner, training for your next race, or simply looking to discover new ways to move, On’s new BGC destination offers a closer look at what the brand brings to the running community.