SM Hotels launches luxury rooftop events venue DEWEY at Conrad Manila

DEWEY has private elevator, helipad access

MANILA – SM Hotels and Convention Centers (SMHCC), the hospitality arm of SM Prime Holdings, Inc., has launched DEWEY at Conrad Manila, the first dedicated luxury rooftop events venue in the SM Mall of Asia (MOA) Complex.

Named after Admiral George Dewey, the historical namesake of Manila Bay’s waterfront thoroughfare now known as Roxas Boulevard, the venue accommodates up to 170 guests across indoor and alfresco spaces, the company said.

Offering panoramic views of Manila Bay and the city skyline, DEWEY features a private ground-floor elevator, a dedicated reception area and direct helipad access.

“These features offer added level of privacy, convenience, and exclusivity, particularly for VIP events and private gatherings,” said Peggy Angeles, SMHCC executive vice president.

Designed for sunset weddings, product launches, executive meetings and private dinners, the rooftop glass-house space expands SMHCC’s meetings, incentives, conventions and exhibitions (MICE) portfolio alongside Conrad Manila’s existing ballrooms and a planned SMX convention expansion.

“Rather than competing with one another, our venues complement each other, actually, giving clients more choices,” Angeles said. She noted that organizers can book multiple spaces simultaneously for large conferences alongside smaller executive sessions or VIP receptions.

Construction was recently completed ahead of this month’s official launch, and bookings have already begun, primarily for private events. Supported by domestic tourism, SMHCC conservatively projects monthly occupancy to start at 30 percent before climbing to 50 and 75 percent, positioning DEWEY as a major growth driver for Conrad Manila in 2027.

Despite tighter corporate budgets, Angeles said discerning clients across corporate and private markets continue to prioritize high-value hospitality.

“It caters to clients who are willing to invest in a more exclusive and personalized experience, where the setting, ambience, dining, and quality of service are just as important as the event itself,” she said.