Hakot Relay to conclude with concert featuring Ben&Ben, Alamat, Xonara

The Puregold Hakot Relay’s final leg will be held on December 5 at Burnham Green in Luneta, where participants will be tested on their speed, endurance, and coordination.

The event promises an exciting day filled with friendly competition, excellent teamwork, and a strong sense of community, culminating in an evening of live music at the Panalong Sunset Concert.

Since its launch in 2025, the Hakot Relay has grown into a national series, attracting participants eager to take on a unique running challenge while also getting the opportunity to haul groceries for their families. Following successful legs in Iloilo and Southern Luzon earlier this year, the Manila event marks the culmination of the 2026 series, highlighted by the thrill of competition, the rewards of teamwork, and the camaraderie that have become event trademarks.

For Puregold senior marketing manager Ivy Hayagan-Piedad, the Hakot Relay has always been about providing loyal customers with opportunities to expand their shopping experiences beyond their regular shopping trips.

“Now on its third and final leg this year, Puregold Hakot Relay continues to inspire us with the strong sense of community it brings together,” she said. “Seeing our customers show up with their families, friends, and fellow running advocates reminds us why we continue to create experiences like this. Their energy inspires Puregold to make every shopping trip more valuable because we want to offer more than just low prices — we want to give our customers meaningful experiences that they can enjoy and remember. This year’s Manila leg is also our way of giving back, as we welcome over 8,000 runners and help them bring home well-deserved groceries this Christmas season.”

The highly anticipated return of the Panalong Sunset Concert, set for 6 p.m. at the Quirino Grandstand, will add to the festivities. OPM groups Ben&Ben and Alamat will headline the event, alongside rising girl group Xonara, promising an evening of live performances by homegrown musical talent.

The concert takes the party beyond the racetrack, giving music fans another reason to attend the Manila event. While registered runners can enjoy the complete Hakot Relay experience, members of the public can secure a free Panalong Sunset Concert Ticket with Sampling Pass on November 15 by purchasing ₱3,000 in groceries at Puregold Cubao or Puregold Qi Central.

Registered participants can pick up their race kits between November 28 and December 3 at five participating Puregold branches: Puregold Cubao, Puregold Paco, Puregold Qi Central, Puregold Tayuman, and Puregold Taytay.

To receive their official event singlets and race bibs, participants must bring their claim stubs to the Puregold store where they registered. On race day, finishers can claim their medals and hakot loot bags, which include the grocery sling bag and the finisher’s grocery bag.