Preparing for work’s future

EMY DE GUZMAN-CASTRO

While the majority of businesses recognize which capabilities are important for their future success, many are failing to take the actions needed today to build or even introduce them into their organizations. These actions include using data analytics to make workforce decisions and creating a compelling work experience for employees.

This gap will put them at risk in the future when it comes to attracting, developing and retaining the talent they need to succeed.

These are some of the key findings of PwC’s latest Future of Work report, produced in collaboration with Lynda Gratton, professor of Management Practice at London Business School. The report is based on a survey of 1,246 business and HR leaders from 79 countries, including 334 respondents from South East Asia. It focuses on 45 capabilities and identifies where organizations are most ‘at risk’ by looking at the number of respondents who say a capability is important to the future of their business but indicate that they are not yet taking action.

Nicole Wakefield, people and organization leader, PwC South East Asia Consulting, says: “Global megatrends such as the rapid introduction of disruptive technology, demographic pressures on business and the rise of the gig economy are transforming the way we work. It is easy to be overwhelmed with these complexities; however companies that can be agile and adapt quickly to drive a positive outcome for themselves and society are most likely to thrive now and in the future.”

The untapped potential of data and analytics

The survey finds that companies around the world are struggling to use data and advanced analytics to make better decisions about the workforce. Encouragingly, South East Asia seems to be advancing at a faster pace of take up than the global average. The top risk both globally and in South East Asia relates to using workforce analytics in improving the working environment and people’s behaviors.

Although more than 70 percent of respondents in South East Asia (versus 63 percent globally) say using data analytics in workforce decisions is important, only 34 percent in South East Asia and 27 percent globally actually use it. In addition, only 48 percent in South East Asia (versus. 38 percent globally) use data analytics to predict and monitor skills gaps in the workforce, while almost 40 percent (versus. 31 percent globally) use sophisticated workforce planning and predictive analytics and 35 percent in South East Asia (versus 28 percent globally) use data analytics to help limit bias in hiring and to craft incentives tailored to individuals.

Martijn Schouten, Singapore people and organization leader, PwC South East Asia Consulting says: “The survey findings highlight the clear need for organizations to invest in continuous learning and (re)skilling of their workforce with a focus on growing adaptability and agility of their human capital. Digital tools that facilitate workforce and capability planning, skills assessment and provide opportunities to upload content for learning, will accelerate this process and enable leaders and HR to make better and quicker people decisions.”

Creating the right people experience is vital or risk missing out diverse talent

Six of the top 10 ‘at risk’ capabilities globally relate to the people experience. In South East Asia, half of the top 10 ‘at risk’ capabilities relate to the use of technology and data analytics, while the other top concerns relate to diversity of talent, workload, mobility and autonomy.

One area organizations can do more is around managing workloads. Globally, while 76 percent of respondents believe this is important, only 50 percent say they are doing something about it – making this the No. 6 ‘at risk’
capability globally. In South East Asia, this ranks No. 3, with an alarming 78 percent of respondents believing this is important and only 52 percent doing something about it.

Schouten says, “Many people work in extremely demanding work cultures. While the corporate response both globally and in the South East Asia region in recent years has been to provide company wellness initiatives, sustainable change will only occur if work itself is redesigned so that it delivers meaning and vitality, and in an environment conducive to maintaining productive energy levels.

“The disruption that technology brings is like a double edged sword – on the one hand it presents opportunities to reduce workload through automation and working remotely, on the other hand it can bring about uncertainty and tension to timelines and workload planning. Organizations should take the lead to communicate clearly and transparently around their plans, decisions and expectation to address the anxiety and aim to be a force of stability during these times to create a better people experience for employees.”

Some of the other ‘at risk’ capabilities that relate to the people experience include:

Diversity of talent. While 71 percent of respondents in South East Asia view the need to engage flexible talent as and when necessary as important, only 47 percent are actively doing something about it. Seventy-five percent see that it is important to move away from an ‘up-or-out’ career model towards multiple career paths that cater to diverse employee needs and aspirations, while only 51 percent are actively taking action about it. This will be increasingly important as the way people work and their relationships with organizations becomes more fluid. Identifying where and how to engage this flexible talent will become increasingly important for organizations, yet few are prepared for this shift.

Mobility. While 68 percent of respondents (versus. 63 percent globally) view mobility as important in South East Asia, only 44 percent of respondents in South East Asia and 41 percent globally have effective global mobility and collaboration programs in place to make the best use of talent across borders. Both organizations and employees are seeking out greater flexibility across geographical regions and markets.

Autonomy. Providing autonomy over where and when people work is increasingly important in attracting and retaining talent. While 73 percent of respondents in South East Asia (versus. 70 percent globally) believe this is important, only 49 percent (versus. 45 percent globally) currently give their employees a high degree of autonomy.

Other key findings from PwC’s Workforce of the Future report include:

Globally, HR leaders are more comfortable about their efforts to prepare the workforce of the future compared to non-HR leaders. In 42 of the 45 capabilities, a higher percentage of business leaders than HR saw their organization at risk.

HR’s ability to navigate the technology landscape is a top ‘at risk’ capability for organizations across the globe. But HR and other leaders don’t see it the same way: Forty-one percent of HR leaders are confident that their HR departments are up to speed in this area, but only a quarter of business leaders agree.

The good news is that the capabilities that respondents rate as the most important are the ones where they are taking the most action, both globally and in South East Asia. There is no overlap between the top 10 ‘at risk’ capabilities and the top 10 considered extremely high in importance.

As a business powered by people, PwC wants to be fit for the future and create an environment where our people and technology thrive together, to accomplish more than we could apart. Our people will not be threatened by machines; instead, they will be enhanced by technology.

In this digitally driven world, what makes us human will make the difference.

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Emy de Guzman-Castro is an Assurance Partner as well as Human Capital Lead Partner of Isla Lipana & Co., a member firm of the PwC network. For more information, please email markets@ph.pwc.com. This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.

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