Italian denim brand Shaft enters PH market

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MANILA — Italian denim brand Shaft has entered the Philippine market, with its collections now available at Rustan’s Makati, Rustan’s Shangri-La and online at rustans.com.

Founded in Montpellier in 1968, Shaft is now in its third generation and continues to focus on Made in Italy craftsmanship, combining traditional tailoring with contemporary techniques and denim innovation.

The brand’s collections feature various fits, washes and details, with a focus on construction and fit. Its Italian production also incorporates what the brand describes as more responsible manufacturing practices.

For its Spring/Summer 2026 collection, Shaft draws inspiration from the glamour of Las Brisas Acapulco during the 1950s and ’60s, reinterpreting the period’s style through a contemporary approach to denim.

The collection introduces new fits and washes, along with tailored jackets and Arch trousers. It also features linen denim and new silhouettes made from Shaft’s Japan Denim, combining different textures and structures with more relaxed shapes.

Shaft’s Philippine launch marks the brand’s first retail presence in the country.