Korean star Jung So-min named Longchamp ambassador

South Korean actress Jung So-min has been named an ambassador for French fashion house Longchamp.

Known for her roles in Korean dramas across various genres, Jung has starred in the fantasy historical series “Alchemy of Souls,” romantic comedy “Love Next Door” and the recently released “Would You Marry Me?”

She is also set to star in two upcoming dramas, including “The Dealer,” scheduled for 2027.

Jung has built a strong following through her acting work and social media presence, where she regularly shares updates about her projects and personal life.

Longchamp artistic director Sophie Delafontaine said Jung reflects the fashion house’s modern and creative identity.

“We are thrilled to welcome Jung So-min to the Longchamp family,” Delafontaine said. “Jung So-min embodies that same spirit. She follows her instincts wherever they may lead, with elegance, curiosity and a sense of freshness.”

Jung said she was honored to join the French fashion house.

“I am delighted and honored to join French fashion house Longchamp as its ambassador,” she said. “I look forward to embarking on an exciting journey with Longchamp, a maison that embodies authenticity, energy and the spirit of Paris.”

For the campaign, Jung wears Longchamp’s fall-winter 2026 ready-to-wear collection and Le Smart leather tote bag. The photos were taken in September at the Flower Market on Île de la Cité in Paris.