CinePanalo hit ‘Multwoh’ gets 2nd life via Ayala Cinemas

Due to overwhelming public demand, “Multwoh (Patay na Patay Sa’yo)” has announced a nationwide theatrical run, with screenings at 13 Ayala Cinemas across the country. 

“Multwoh,” which was named the audience’s favorite of seven full-length films competing in the Puregold CinePanalo festival, was a blockbuster hit, with sold-out screenings reported throughout the metro.

Following one of the most successful Puregold CinePanalo runs to date, “Multwoh” was a hit with both audiences and critics. The film received four awards at the festival’s annual awards ceremony: Always Panalo, Panalo sa mga Manonood, Panalo sa Production Design, and Panalo sa Brand Intrusion.

What made “Multwoh” such a huge success?

For starters, the film was propelled by the star power of its viral lead, Sassa Gurl, as well as the crew’s sensational promotional strategies. In addition to various press interviews and online appearances, Sassa Gurl bravely slid into a coffin in a public display intended to pique cinema fans’ interest in the film’s premise.

Rodina Singh spoke about the importance of viewers choosing queer stories while accepting the Audience Choice Award.

“To me as a filmmaker, this [Panalo sa Manonood award] feels the most validating among all the awards for tonight,” said Singh. “Sumali po ako sa pagpepelikula na ang tanong sa samin, ‘May manonood ba ng kwentong gusto niyong ikwento?’”

“Sa pangatalong pagkakatoon, sasabihin ko po na ang ‘Multwoh’ ay nahigitan na ang lahat ng screenings ng una ko pang pelikula at pangalawa,” added the filmmaker.

The film’s success reflects Pinoy audiences’ desire for diverse stories. Far from alienating audiences with its queer characters and outspokenly proud tone, “Multwoh” has been a commercial success, attracting viewers of all ages and backgrounds.

“Multwoh (Patay na Patay Sa’yo)” returns to the big screen starting October 21 at Glorietta, Trinoma, Market! Market!, Fairview Terraces, Ayala Malls Manila Bay, Ayala Malls Circuit, Ayala Malls Feliz, Ayala Malls Cloverleaf, Ayala Malls Marquee, Ayala Malls Harbor Point, Ayala Malls Center Cebu, Ayala Malls Centrio, and Ayala Malls Central Bloc.