Robinsons Department Store Celebrates BeYOUty Fest 2026, Putting Self-Expression in the Spotlight
Returning for its second annual edition of BeaYOUty Fest season, Robinsons Department Store hosted an interactive playground for beauty junkies, media partners, and industry icons at Robinsons Place Manila from September 29 to October 5.
Bringing together cult-status local and international skincare and makeup brands, the week-long fair gave guests the perfect excuse to hoard great deals, dive into hands-on demos, score exclusive perks, and embrace beauty as a form of personal expression.
Throughout the week, attendees could visit immersive brand booths featuring favorites such as Pond’s, Maybelline, Careline, Ever Bilena, and more. Forget just staring at products on shelves, beauty lovers got to do swatches, join mini-games, and take home a mountain of special prizes along the way. For beauty lovers, it was the kind of haven where a quick stop could easily turn into an afternoon of discovering something new.
And while shopping was certainly part of the experience, BeYOUty Fest also made space for learning. On October 3, the festival staged expert-led masterclasses centered on beauty hacks and the latest trends. The sessions were full of holy-grail secrets that anyone would want to steal, making it easy to upgrade your look whether you’re a total beauty newbie or already have your signature routine down pat.
For skincare enthusiasts, Belo Group Managing Director Cristalle Belo-Pitt shared dermatologist-backed tips for achieving your best skin without necessarily spending a fortune, spotlighting the new Belo Essentials Glycolic Toner. Over at the next session, Garnier Group Product Manager Richdale Villanueva broke down how the brand can help bring out a radiant complexion, while model Stephanie Cabral made the case for keeping SPF within arm’s reach with Dermplus.
The conversation then moved from skin to strands. Aesthetic dermatologist Dr. Drolah Sanchez explored ways to elevate and transform the hair with Cream Silk. Model Kelley Day turned attention to the foundation of healthy-looking strands: the scalp using Regroe and Pregroe.
Whether the goal is a polished five-minute face or a more elaborate full-glam moment, Cathy Doll ambassador Jastine Lim and Megan Beauty ambassador and Usapang Nanay founder Trxicy Mojica dished out tips for creating simple yet beautiful makeup looks suited for different occasions.
For those who love discovering beauty products from across Asia, content creator Jenny Yeo also showcased must-have Asian beauty staples that deserve a place in every Filipino beauty arsenal, including products from Snailwhite, Oxecure, Sola, Snakebrand, Pastel, and Khaokho Talaypu.
The festival’s message of self-expression came into even sharper focus during its entertainment segment. Capping off the high-energy celebration were Drag Race Philippines alum Arizona Brandy, Hana Beshie, and Myx Chanel, who delivered electrifying performances for the crowd. With every stroke of their bold, avant-garde aesthetics and their commanding stage presence, the drag queens offered a fitting reminder that beauty does not have to be quiet or conventional. It can be dramatic, playful, experimental, exaggerated—or whatever you want it to be.
Of course, a beauty fair also calls for a little something to bring home. Festival-goers got to take home limited-edition BeYOUty Fest Bags, while shoppers who spent at least ₱500 at the fair and Robinsons Department Store’s Beauty Section received colorful BeYOUty Fest Stickers. These little festival extras complemented the bigger experience: a week dedicated to finding beauty inspiration in unexpected places.
BeYOUty Fest 2026 celebrated the idea that beauty does not come with a single formula, rather it is a personal journey of finding what makes you feel good, experimenting with what catches your eye, and knowing that you have the freedom to switch it up whenever the mood strikes. Because the best beauty routine is ultimately one that feels like you.
For updates on upcoming promos, pop-ups, and beauty caravans, follow Robinsons Department Store on Facebook, Instagram, and TikTok!