How to Feel Truly ‘Bellissima’ with Bvlgari and Pia Jauncey in Paris

Bvlgari has a distinct way of bringing the language of jewelry into the world of fashion. Sculptural forms, precious-looking details, and recognizable signatures such as Serpenti and Tubogas give the Roman Maison’s leather goods and accessories a character all their own. For Spring/Summer 2027, these codes evolve through new silhouettes, gemstone-inspired colors, and exceptional craftsmanship, continuing Bvlgari’s approach to accessories through the eyes of a High Jeweler.

For “It’s Bellissima!,” Pia Jauncey brings this vision to Paris, where four looks capture the collection against the backdrop of the city during Fashion Week. From a morning at a café to a flower shop, the Bvlgari boutique, and the iconic Eiffel Tower, the shoot moves through different moods of Parisian life, with Bvlgari’s Italian heritage providing a distinctive point of view. The accompanying fashion film extends the story, bringing the collection’s expressive designs into motion.

Despite the Parisian setting, the story remains rooted in Bvlgari’s Roman identity. Its jewelry heritage informs the shapes, hardware, and details of the collection, allowing bags and eyewear to become defining elements of a look. The result is a meeting of two fashion capitals through different design sensibilities: Paris as the stage, and Bvlgari as the expression of Italian craftsmanship and style.

The first look begins as how any Parisian day should ne: at a Paris café, setting a relaxed tone for the collection’s approach to everyday dressing. Pia wears the Serpenti Forever Elongated Top Handle in Forest Emerald Shiny Karung, paired with Serpenti Tubogas sunglasses and a Bvlgari Tubogas necklace, earrings, and ring. The bag’s rich green texture brings depth to the look, while the jewelry-inspired details give the ensemble a polished finish.

For Pia, versatility is part of the appeal of Bvlgari’s accessories. “There are so many styles to choose from, whether you want a darker lens, something lighter and rimless, or something a little bolder with the Serpenti detail,” she says. “I like that there’s a version for different moods.”

The bag, she adds, can move well beyond daytime dressing. “The croc texture makes it feel a little more dressed up, so I can imagine wearing it with a long dress or even an evening gown.”

This adaptability is central to the collection’s appeal. Bvlgari’s jewelry-inspired design codes give each piece a strong identity, while the styling possibilities extend from casual daytime moments to more polished evening occasions. A pair of sunglasses can change the attitude of an outfit; a distinctive bag can bring a more considered finish to the simplest silhouette.

As Pia puts it, “A bag or an accessory can be that finishing touch. It can add a bit of sparkle or personality and make the whole look feel more like you.”

The second look unfolds at a Paris flower shop, where color and texture provide a more expressive setting for Bvlgari’s accessories. Here, Pia carries the Serpenti Forever Elongated Top Handle in Perla White, complemented by Serpenti Viper rectangular sunglasses and a Bvlgari Tubogas necklace, earrings, and ring. The lighter bag contrasts with the darker styling, while the sculptural jewelry adds definition to the ensemble.

Across the Spring/Summer 2027 collection, Bvlgari revisits familiar signatures through new proportions and forms, translating details associated with its jewelry into pieces designed to be carried and worn.

Serpenti remains one of the most recognizable expressions of this design language. For the new season, the family expands through silhouettes such as Serpenti 1968, whose sculptural metallic handle and snakehead closure draw inspiration from the legendary Serpenti jewelry-watch. The Serpenti Cuore takes a different direction with its heart-shaped form and hand-enameled serpent handle, while Tubogas brings the fluid lines of the Maison’s jewelry into contemporary accessories.

For Pia, the appeal lies in the way Bvlgari continues to reinterpret its heritage. “I love how Bvlgari brings the artistry of High Jewelry into its leather goods. With every new collection, there’s something that surprises you, like a new shape or an idea from the jewelry archives turned into a bag. It still feels very Bvlgari, but also new.”

She is particularly drawn to the details that make the pieces recognizable while giving them a fresh expression. “I love the details too, like Serpenti and Tubogas appearing in different ways. The Cuore bag is heart-shaped, but it still has that Serpenti handle. It’s a small detail, but it makes the bag feel special and gives the whole look something extra.”

It is this balance of continuity and reinvention that gives the collection its character. Bvlgari’s Italian heritage remains visible in the design, while its evolving silhouettes offer a contemporary take on the Maison’s established codes.

For the third look, Pia steps into a Bvlgari boutique in Paris in a tailored ensemble that puts the accessories firmly in focus. The Serpenti Forever Elongated Top Handle in Terracotta introduces a warm accent against the neutral suit, while Serpenti Tubogas sunglasses and a Serpenti necklace, Viper earrings, and ring complete the look.

The combination highlights another side of Bvlgari’s approach to dressing. The bag’s rich Terracotta hue brings color to a more structured silhouette, while the jewelry and eyewear reinforce the Maison’s distinctive design language. Each piece has its own presence, yet the recognizable Serpenti details create a sense of cohesion across the look.

It is a reminder of how accessories can shape the character of an outfit without overwhelming it. A considered color, a sculptural detail, or a familiar jewelry signature can make tailoring feel more personal, turning a polished daytime look into something distinctly individual.

The final look takes the story with the Eiffel Tower creating a cinematic backdrop. Against the Paris skyline, Pia wears the Tubogas Spheress Clutch, paired with a Serpenti Viper necklace, bracelet and ring, alongside Serpenti Tubogas earrings. The sculptural clutch brings Bvlgari’s jewelry heritage into evening dressing, creating a fitting finale to the fashion story.

It can’t be any more Parisian than this! Pia carries Bvlgari’s Tubogas Spheres Clutch, paired with a Serpenti Viper necklace, bracelet, and ring, alongside Serpenti Tubogas earrings. The sculptural clutch brings the Maison’s jewelry heritage into evening dressing set against the Eiffel Tower.

For Pia, the design is already a part of her wardrobe. “I was really happy to wear it because I actually have one and have already been using it,” she says. “I love that they’ve taken the Tubogas Spheres which we know as a bracelet, and turned it into a clutch. It’s such a clever idea.”

The clutch reflects Bvlgari’s jewelry-minded approach, drawing on a familiar design signature and giving it a new function. It also speaks to Pia’s relationship with the pieces she wears, which she sees as part of her everyday style rather than accessories to reserve for a special occasion.

“Almost all the pieces we wore are things I own and use. I don’t save them for a special occasion. I’ll wear them to lunch, to dinner, to the mall, wherever. They’re beautiful but they’re also pieces you can actually use.”

That perspective offers a practical counterpoint to the visual spectacle of Fashion Week. For Pia, Paris is a place to observe how people express themselves through clothes, whether on the way to a show or simply going about their day.

“Paris gives you the confidence to express how you feel through the way you dress. It gives you a stage for that, and Paris is that stage.”

Her own approach combines preparation with a clear sense of what makes her feel comfortable. “It also helps to know your body and the silhouettes you feel good in. And before I walk out the door, I ask myself, ‘Do I feel good in this?’ If I do, then that’s it.”

For Pia, completing a look is a ritual made up of small, personal details. A final touch of lipstick, a spritz of perfume, earrings, a necklace, or stacked rings all contribute to the feeling of being ready. The bag or clutch comes last, bringing the look together before she steps out.

“It’s all the finishing touches. There’s the last bit of lipstick, a spritz of perfume, putting on your earrings, maybe adding a necklace or stacking your rings. Then just before you leave, you grab your clutch or your bag.”

She continues, “Those little details really do make the look feel complete. And they make you feel ready to go.”

For Bvlgari, these finishing touches are an extension of the Maison’s jewelry heritage, expressed through accessories that combine distinctive design with the freedom to style them in different ways. In “It’s Bellissima!,” the Spring/Summer 2027 collection moves through Paris with Pia, connecting the city’s fashion energy to Bvlgari’s Roman roots.

The result is a story about the relationship between accessories and personal style, with the collection at its heart. Feeling bellissima, as Pia sees it, comes down to knowing what works for you and wearing it with confidence. The right bag, the perfect pair of sunglasses, or a final piece of jewelry can complete the look, but the feeling begins with the person wearing them. How bellissima life can be with Bvlgari!