New skincare line aims to ease discomfort of eczema, dermatitis
In the high-stakes world of entertainment and modeling, where the camera captures every detail and public appearances demand absolute perfection, maintaining clear, radiant skin is far more than just a beauty routine — it is a professional necessity.
For prominent personalities like veteran host RJ Ledesma and Supermodel Universe International 2025 Yna Uy, flawless skin is integral to their confidence, and success in the spotlight.
However, even those in the public eye are not immune to the profound physical and emotional toll of severe skin conditions like eczema, psoriasis, and atopic dermatitis. As Dr. Ria Dela Cruz, founder and CEO of TadesoPharmaceutical Ventures Inc., noted such conditions inflict a heavy “psychological weight from feeling uncomfortable in one’s own skin,” proving that true skincare must go far beyond merely masking imperfections with cosmetics.
Dr. Ria Dela Cruz, founder and CEO of Tadeso Pharmaceutical Ventures Inc., had her share of compromised skin that led to her search for the right cure. Tadeso recently launched two Korean skincare products, DWA-AT and Skin Atozz, developed for people with skin conditions and sensitive skin. The company said the products combine natural ingredients with scientific formulations, in line with its mission of “healing through nature, empowered by science.”
DWA-AT (Dermatitis Wiped Away – Atopic Therapeutic) is a paraben- and steroid-free product containing glycerol, tannin, honey, and herbal extracts. It effectively treats atopic dermatitis, eczema, and psoriasis while promoting wound healing and infection control.
Meanwhile, Skin Atoz (Skin Allergen Treatment Optimum Zeal) is a therapeutic lotion with glycerol, honey, herbal extracts, and carbomer for sensitive skin.

With clinical studies backing them up, the products are suitable for long-term use for everyone, including children and pregnant women. They’re free from steroids, antihistamines, and parabens, making thrm effective for diaper rash and sensitive skin issues. With these natural and scientifically formulated products, individuals with skin conditions no longer need to suffer in silence or endure discomfort.
The products are currently easily accessible on their website and the shopping platforms. Dr. Dela Cruz said they would be available in main pharmacies across the country soon along with upcoming dermatologist-approved products from Tadeso.
During the event, aesthetic medicine specialist Dr. Johanna O. Ojeda and dermatologist Dr. Eloisa Tulaybal explained the leading causes of these skin disorders and the dual physical and emotional toll they take on patients.
At its core, genuine skincare should be about addressing root causes and helping individuals feel truly comfortable, confident, and cared for in their own bodies. Tadeso serves as a transformative bridge between conventional cosmetics and a rigorous, science-driven approach to skin health.
With these FDA-approved products, celebrities, everyday individuals, and anyone struggling with skin discomfort can finally break free from the painful cycle of physical irritation and emotional distress, allowing them to experience true healing and regain their self-assurance.