Robinsons Land expands into sports and leisure with new facilities, events

MANILA — Robinsons Land Corp. is expanding into sports, recreation and live entertainment through a new business unit that plans to introduce facilities and events across its developments, including pickleball courts, fitness training spaces and a theater in Cebu.

The company’s Robinsons Sports and Leisure (RSL) unit aims to bring international sports and recreation concepts to local communities, adapting them to Filipino interests and lifestyles, said Ramon Rivero, Robinsons Land’s chief strategist and head of RSL.

The expansion builds on the company’s existing portfolio of malls, offices, residential developments and hotels, with plans to incorporate sports and leisure facilities into selected properties.

“For 46 years, Robinsons Land has built homes, workplaces, malls and hotels around the changing needs of Filipinos,” said Mybelle V. Aragon-GoBio, the company’s president and CEO. “Sports and leisure give us another way to make sure that those developments become a part of every Filipino.”

RSL plans to introduce a range of activities, from recreational sports for beginners to specialized training for competitive athletes.

The RSL Run Crew is scheduled to debut November 29 at the AIA Rock ’n’ Roll Running Series Manila, an event that combines road racing with live music and entertainment.

On December 7, GX Sports is scheduled to open to the public at Robinsons Galleria. The facility will feature two pickleball courts and a HYROX Training Zone operating under the HYROX Training Club X concept.

HYROX is a fitness competition that combines running with functional workout stations. The training zone will feature race-standard equipment, a prescribed layout and structured programming for participants preparing for the event.

RSL also plans to hold three GX Sports In Motion events in 2027, although the company has not provided further details.

Pickleball will be another focus of the company’s expansion.

Helios Beta, a 14-court facility operated by Kosmas Athletic Ventures Corp., is set to host the PPA Asia 500 Manila Open 2027 at Bridgetowne.

A separate 25-court facility, the Helios Pickleball Center, is also planned for Bridgetowne through a joint venture between Robinsons Land and Kosmas Athletic Ventures.

Kosmas has tapped Johns Design & Consulting, the consultancy of professional pickleball players Collin and Ben Johns, to advise on the project’s design and development.

Additional pickleball courts are planned for selected Robinsons malls and office properties.

RSL is also expanding into live entertainment with the planned opening of the approximately 1,850-seat NUSTAR Grand Theater in Cebu in 2028.

Rivero said the venue is intended to expand entertainment and cultural offerings in the Visayas and Mindanao region. The company has not yet announced specific productions or programming for the theater.

Other concepts under consideration include sports and golf simulators, padel courts, flexible performance spaces and wellness facilities.

Rivero said RSL would pursue these opportunities based on local demand, the suitability of each location and the potential for sustained participation.

The company said the new business unit is part of Robinsons Land’s broader strategy to make its developments more distinctive by offering experiences beyond shopping, work and accommodation.