Heart Evangelista on authenticity, AI use: ‘I always speak from my heart’

Heart Evangelista, who has been in the public eye since her youth, made a striking entrance at the Viomi launch in Parañaque on Wednesday, discussing authenticity and the controversy surrounding AI use.

Wearing a blue ensemble and radiating a widely appreciated allure, Evangelista acknowledged that the concept of authenticity has become clichéd.

“I believe that authenticity has been overused, but I continue to advocate for it because you cannot keep your mask on for the rest of your life. The truth about who you are will always come out,” Evangelista told ABS-CBN News.

“I have always been kikay. I’ve always enjoyed fashion. They say, ‘maarte.’ Maarte ako. And I always speak from my heart,” Evangelista added.

Evangelista, whose every appearance on social media receives a million views, then talked about the hot and cold debate over the use of AI.

“You know, there are always pros and cons when it comes to certain things, certain topics, like social media. If you put yourself out there, you’ll get bashed. So it’s the same thing,” Evangelista shared.

Promoting the responsible utilization of AI tools, the style icon added, “I believe that you must always be responsible with how you use these tools, which can be for the better or worse, but we are always hoping for the best for ourselves. So sana huwag na lang nating abusuhin.”

Speaking of AI, Evangelista was named ambassador of Viomi AI Philippines during a contract signing ceremony, which aims to bring smart water technology to Filipino homes.

She explained to ABS-CBN News how she plans to promote AI water, a concept unfamiliar to most Pinoy families.

“Una sa lahat, makakatipid din sila in the long run. Ang mahal kaya ng mineral water. For those of you who do not know, you can’t drink mineral water every day dahil sa taas ng minerals. Kaya minsan nagkakasakit tayo ng sakit sa bato. Ito (Viomi AI water), malalaman mo kung anu-anong minerals ang pumapasok sa katawan mo, which is very important and something you can drink every day,” she told ABS-CBN News.

“Para sa mga pamilya, you can use the app para let’s say i-measure kung isang bote lang ng mineral water ang iinumin mo today. Mayroon ding para sa mga bata. Sobrang daming [features]. Kailangan lang na aralin. Napakaganda niya para sa ordinaryong pamilya,” she added.

The brand specializes in water purification and hydration solutions that combine technological innovation with everyday convenience.

Its product line includes reverse osmosis water filtration systems, as well as models with mineral enhancement functions, hot water dispensing, and smart monitoring features. These capabilities are intended to provide more convenient options for households’ daily drinking water requirements.

As more people investigate technology-driven household solutions, products that combine functionality, convenience, and contemporary design are becoming part of the larger conversation about modern living.

During the launch, brand executives Mary and Khelvin Cruz announced their Cebu expansion, with the brand expected to be available in the city soon through DMGC Group.

With Evangelista representing the brand and plans for expansion into Cebu in the works, the brand is positioned to gain greater recognition among Filipino consumers interested in modern household technology.