Word of the Day for October 30, 2026: tradwife

noun

DEFINITION: Short for “traditional wife,” a married woman who embraces traditional gender roles by prioritizing homemaking, cooking, and raising children, typically while her husband takes the primary role as the family provider.

ETYMOLOGY: A combination of traditional and wife, the term emerged online in the 2010s and went viral in the early 2020s through influencers sharing content that idealized traditional domestic roles and homemaking.

This Word of the Day is brought to you by “The Perfect Wife,” iWant’s latest vertical drama, starring Jane Oineza, Rafael Rosell, Aya Fernandez, Tootsy Angara, and Tammerlane Mopia. Watch it with all episodes dropping on October 30, exclusively on iWant.

Explore these articles related to today’s WORD OF THE DAY:

Come back tomorrow for a new WORD OF THE DAY here on ABS-CBN.com.