Two decades of an icon in Filipino beauty

Understanding Filipino beauty means recognizing the unique needs, preferences, and everyday routines of consumers. From skincare that helps maintain healthy, radiant skin to beauty essentials that inspire confidence, each product plays a role in making beauty and self-care more accessible and meaningful.

By combining quality ingredients, thoughtful formulations, and an understanding of local beauty needs, the goal is to help every Filipino feel confident in their own skin. One product at a time, this commitment goes beyond everyday beauty routines, celebrating individuality, inspiring confidence, and empowering people to embrace beauty on their own terms.

This commitment has guided Kojie.san for the past 20 years. A brand that began with a single product and an entrepreneurial bet on an opportunity that had yet to be proven. Today, the homegrown beauty brand marks two decades in the market as Beauty Elements Ventures, Inc. (BEVi), the company behind Kojie.san, looks toward its next phase of growth. 

What began with the iconic Kojie.san Kojic Acid Soap has grown into one of the Philippines’ most recognizable homegrown beauty brands. Building on this foundation, BEVi has expanded its portfolio, entered new categories, and built capabilities across product development, manufacturing, distribution, e-commerce, and international markets. 

For Jazz Burila, President and CEO of Beauty Elements Ventures, Inc., the journey is best understood not simply through the number of years the company has been in business, but through the decisions and relationships that allowed it to grow. 

“Those may seem like small moments. But millions of small moments, repeated over 20 years, become something much bigger. They become trust. And trust is something no company can manufacture. It has to be earned. Again and again.” 

That trust became the foundation for Kojie.san’s continued evolution, allowing the brand to move beyond the product that started it all and respond to changing beauty, skincare, and personal care needs. 

Kojie.san’s 20th anniversary offered a look not only at how the brand has evolved, but at the broad business BEVi has built around it. 

The company unveiled developments across several categories, including the expansion of Defensil with new germ protection solutions and TV host Kuya Kim Atienza as its newest brand ambassador; Bio Camilo Hair and Scalp Care; botanical skincare line Cacay Cure Exponential Care; and fragrance collection Freshly Piqued. 

Within the Kojie.san portfolio, Kojie.san Men revealed a new identity and expanded lineup, while Kojie.san Sun Protect, Kojie.san DreamWhite, Kojie.san+, and Kojie.san Classic reflected the continued evolution of the brand across different skincare and personal care needs. Diamond Skin by Kojie.san further expanded BEVi’s presence in premium skincare. 

The company also introduced qloud, a new digital ecosystem and curated marketplace spanning beauty, fashion, wellness, lifestyle, and consumer products, signaling how the business is extending beyond traditional beauty and personal care into new consumer platforms. 

Together, the developments point to a company that is no longer building around a single product or category, but across a wide portfolio of brands, businesses, and consumer opportunities. 

Behind that portfolio is a broad group of capabilities developed to support continued growth. 

Beauty Elements Ventures Manufacturing Inc. (BEVMi), led by President Reginald Burila, supports the group through its manufacturing capabilities, while other businesses across the group extend its reach into distribution, international markets, e-commerce, and business development. 

The direction builds on a journey that has already taken Kojie.san beyond its home market. As Burila reflected in her anniversary address, what started small eventually found its way “beyond Manila, beyond the Philippines, into the hands and homes of people in other parts of the world.” 

However, reaching 20 years also raises a big question for the business: What should the next 20 look like? 

As Kojie.san reaches a two-decade milestone, BEVi is looking ahead to a bigger opportunity: taking what it has built and setting the stage for its next era of growth.

That next chapter means investing in new ideas, strong manufacturing, new markets, and the people who will lead the business forward. It also means creating more ways for its brands to reach consumers, both in the Philippines and beyond. 

The ambition goes beyond growing individual brands. For BEVI, it is also about strengthening the business, building lasting partnerships, and creating opportunities that will sustain its growth for years to come.

Kojie.san is an example of what that approach may build. What started with a single product has grown into a brand that lasted across generations and markets. The opportunity now is to take the experience, partnerships, and capabilities built over the past 20 years and use them to create what comes next. 

Moreover, as the business grows, so does the definition of legacy. For BEVi, the next chapter is not only about how far today’s brands may go, but about building an organization strong enough for the next generation to take further.