What’s New in Fashion New Collections, Exciting Store Openings, and Noteworthy Events

As the festive season approaches, numerous new releases and fashion events are bringing a fresh wave of innovation and interactivity to the local fashion scene. This year’s must-haves include iconic streetwear, timeless formal attire, and unique bespoke pieces. Here is a curated overview of standout launches and significant moments that are shaping your holiday wardrobe this season.

Karimadon has officially returned to its roots with the opening of the new Karimadon Studio on the 3rd Floor of the South Wing at Greenhills Mall. This elegant space offers timeless, classic dresses designed for women of all ages and occasions, seamlessly combining the convenience of ready-to-wear fashion with the sophistication of bespoke tailoring. The boutique features a dual-phase concept, welcoming visitors with its best-selling collections at the entrance before leading them into a dedicated private lounge for personalized consultations, fittings, and dress pickups.

At the exclusive opening event, guests stepped into a world of personal style, trying on pieces from the brand’s latest capsule collection, “The Invitation Edit.” Attendees explored versatile silhouettes designed for life’s significant milestones while enjoying the studio’s special personal touch through on-the-spot alterations tailored to their unique shapes. Blending rich heritage with interactive craftsmanship, Karimadon Studio creates an inspiring environment for women to discover and customize their perfect look. 

Visit Karimadon Studio on Level 3, South Wing, GH Mall to explore and shop for timeless, elegant pieces or customize your new dress.

Gap celebrated Gap Hoodie Day 2026 both online and in stores, honoring the iconic wardrobe staple that has served as a canvas for self-expression, creativity, and individuality across generations. Over the years, the Gap hoodie has evolved from basic streetwear into a symbol of community and shared cultural moments. To commemorate this milestone, Gap introduced a limited-edition Reversible Logo Hoodie made from heavyweight structured fleece, offering two versatile looks in one piece.

In the Philippines, the brand brought its “Canvas for Culture” concept to life through a collaboration with local artist Denzel Chang. During the event, guests could choose hoodies that reflected their personal style and customize them on-site with Chang’s exclusive limited-edition patches. Curated food and beverage carts and an inspiring showcase from local content creators enhanced the experience. The interactive event seamlessly blended timeless heritage with personal flair. More than 30 years after its debut, the Gap Logo Hoodie continues to reign as a classic icon, evolving alongside every generation that makes it their own.

On October 17, the multi-awarded Filipino designer Happy Andrada celebrated her 25th anniversary with a breathtaking musical fashion show. The event featured her iconic archival pieces, complemented by live performances from The Company and Anima Tierra at the Pinoy Playlist Musikahan 2026 in BGC.

The highlights of the show, which included moments from Milan Fashion Week and significant career milestones, showcased how brilliantly Happy represents the Philippines. In a brief interview, Happy shared, “It was difficult to choose because I only had to select 25 pieces, even though there are many more in my archives.” Throughout her 25-year career, she has consistently honored local raw materials, textiles, and traditional weaves, all elevated by her playful avant-garde aesthetic.

Happy expressed her joy at seeing Filipinos promote locally made designs. She noted, “When I started, there were not many local products available, and the weaves were really rare. But now, it’s a big thing, and I am so happy to see this thriving and to continue supporting local as a lifestyle.”

Innovative bag brand Pilosopo has collaborated with Chahaus Matcha to launch an exclusive collection that beautifully blends industrial design with Manila’s artisanal culture. Pilosopo is known for transforming upcycled steel components—such as handcrafted bobbins, grommets, silver steel, and industrial wire—into striking, functional statement bags. This new collection incorporates matcha-inspired elements, featuring whisk-shaped motifs and rich green accents in its signature hardware.

Attendees had the opportunity to preview the collection and try on standout pieces, including the Bobbin Bag and the Beaded Gourmet. They also explored options for customizing their own bespoke designs. The exclusive collaboration and new designs will soon be available at SM Aura MNL Fashion, with further launches and custom orders accessible through their official website.

Sunday Staples has opened its second branch at SM Mall of Asia, showcasing their latest styles. Renowned for chic, classy, and sophisticated feminine designs in heels, clothing, and bags, Sunday Staples incorporates advanced technology and innovation, such as cloud technology for comfortable heels. They bring popular Singaporean favorites closer to us, with pieces that perfectly complement the hustle and bustle of Filipinas. 

Among their newest releases is the Calyre Charme, an open-toe heel crafted from white lace and featuring a ribbon, making it both comfortable and timeless for any occasion. Another new arrival is the Sage Floral in Cream and Olive, designed for comfort, versatility, and effortless style with its ballet silhouette and floral lace detailing. Visit Sunday Staples at SM Mall of Asia to find stylish everyday wear for your next errands!

Secosana celebrated its 30th anniversary with the debut of brand ambassadors Andrea Brillantes and long-time Secosana standout Bea Alonzo, showcasing their newest collection. This collection represents a revival of 90s classics and styles, reflecting how Secosana has evolved alongside generations of Filipinas and their self-expression over the past three decades. 

The range includes bags and shoes, with Secosana bags embodying elegance, empowerment, and confidence for every Filipina. Bea Alonzo and Andrea Brillantes expressed that a girl carrying a Secosana bag is “iconic,” as it symbolizes an ambitious and powerful woman. Both brand ambassadors emphasized that their role at Secosana aligns with their values, representing women’s empowerment and allowing them to curate their own values and vision for their brands.

This collection marks a significant milestone for Secosana, making it worth checking out and purchasing. It is available at SM Department Stores.