Star Magic condemns ‘online bullying’ vs ‘PBB Collab 3.0’ housemates

The famous PBB house reopened at the Gina Lopez Building, which housed the ABS-CBN Foundation for over three decades.   Jonathan Cellona, ABS-CBN NewsStar Magic strongly condemned Thursday what it described as “online bullying, harassment and personal attacks” directed at the housemates of the ongoing “Pinoy Big Brother Collab 3.0.”

In a statement, ABS-CBN’s talent management arm specifically identified Cianne Dominguez and Shea Valerio as targets of such attacks, while stressing that it also condemned similar attacks against other housemates.

“While public opinions and criticism are part of reality television, they should never never be an excuse for hate or cruelty,” Star Magic said.

It encouraged viewers “to practice responsible social media engagement and remember that differences in opinion should always be met with respect and compassion.”

The statement came shortly after the program warned against creating AI-generated content using the housemates’ images, voices or likenesses.

It also warned against content piracy, saying those involved in either practice would be reported “to the appropriate platforms for action.”

Premiering last October 24, “Pinoy Big Brother Collab 3.0” features 16 housemates, including celebrities and internet personalities, representing ABS-CBN and GMA.