Tuesday, November 10, 2026

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Kiray Celis steps away from her wellness brand to focus on pregnancy, founder takes over

Kiray Celis. Handout

Actress Kiray Celis stepped away from her beauty and wellness brand to focus on her pregnancy and family, the company’s founder Wiji Esguerra Ragasa said, adding that she will now take full control of its management and operations.

“I know how it feels… 2024, noong ginawa namin ang LKS, nalaman ko a week after na I am pregnant. Siya naman ngayon ang pregnant. Siya naman manganganak. So sige, parang let us take over. I know how badly Stephan wants to start a family. I want them to focus on that. Full support kami,” Ragasa said.

(“I know how it feels… In 2024, when we established LKS, I found out a week later that I was pregnant. Now, she is the one who is pregnant and about to give birth. So we thought, let us take over. I know how much Stephan wants to start a family. I want them to focus on that. We fully support them)

The company announced that the transition began on November 9, while Kiray’s contract is set to officially end on December 1.

Ragasa stressed they are “very grateful” for Kiray’s contributions to the growth of the business.

“We are really grateful kasi talagang napalaki niya ang brand…Actually ako po talaga, the whole team, we are grateful sa lahat po ng nagawa niya for the brand. Hindi po namin i-discount ‘yon. We are grateful,” she said.

(We are really grateful because she truly helped grow the brand. Actually, the whole team and I are grateful for everything she has done for the brand. We do not discount any of that. We are grateful)

Wiji Esguerra Ragasa. ABS-CBN News

The entrepreneur, who admitted she has yet to meet Kiray personally, noted she is still open to working with the actress again in the future.

“We are planning to retain her as well. We just want her to rest first. Like me, I took a break for two years. We are open,” she reasoned. “I want to meet her But I think her pregnancy is high-risk and she is also about to give birth soon. But definitely soon.”

Ragasa also acknowledged that while the face of the company may change, the products will continue to deliver the same quality.

“Moving forward, I really hope people will still support our brands. The prices wont change. We still aim to reach the mass.  Even if the one you see selling is different… still the same products. We will just improve what we can improve,” she explained.

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