Shopee launches ShopeeFood in the Philippines, expanding its ecosystem of everyday services
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Manila, Philippines — Shopee, the largest e-commerce platform in Southeast Asia and Taiwan and a leading e-commerce platform in Brazil, has launched ShopeeFood, its food delivery service, in the Philippines. The service is now available in Metro Manila, making the Philippines the fifth Southeast Asian market where Shopee offers food delivery as part of its broader marketplace offering.
The launch builds on Shopee’s existing services, giving Filipino consumers another way to discover participating restaurants, place orders, pay and track deliveries through a platform they already use.
“The launch of ShopeeFood in the Philippines builds on our commitment to bringing Filipino buyers more choice, value and convenience, while helping local businesses grow,” said Steve Chiu, Head of Strategy Planning, ShopeeFood Philippines. “For our users, this means being able to discover and order from local restaurants through the Shopee app they already know and trust. For local merchants, it offers another way to reach more customers through Shopee. Together with our merchants and delivery partners, we look forward to offering a service that reflects local tastes and meets the everyday needs of the communities we serve.”
ShopeeFood’s participating restaurants in Metro Manila range from quick-serve restaurants and local favorites to cafes, bakeries, and snack shops. ShopeeFood plans to continue expanding its selection, including bringing more well-loved brands and national restaurant chains to the platform.
Users can also find Shopee promotional campaigns on ShopeeFood, including Weekday Flash Deals, Payday Sales, and Double Day Mega Sales, alongside daily meal and delivery vouchers. To mark the launch, new users can receive up to 75% off their first food order, free delivery, and access to daily food and delivery discounts, including a 50% off voucher.
For local restaurants and food businesses, ShopeeFood provides another way to complement existing sales channels and connect with potential customers through Shopee’s established platform. It also gives smaller food businesses an opportunity to become more discoverable and reach customers beyond their existing customer base. Participating merchants may also have opportunities to join promotional campaigns and delivery offers, while the service creates additional delivery opportunities for partner riders.