From C-Dramas to Beauty: Chinese Actors Who Are Brand Ambassadors

Chinese entertainment’s meteoric rise continues to succeed on an international scale. With the breathtaking geographical landscape displayed, C-drama’s well-written plots, storylines, and impeccable castings completely immerse the viewers in the show, sparking a stronger interest that metamorphoses into cultural fascination.

As this recognition expanded, actors who executed great acting prowess also acquired a career boost, eventually becoming their country’s representation beyond the borders. Not only did it broaden their scope by fronting the fashion week, but it also broadened their beauty profile, further cementing their status, impact, and influence.

From French beauty boutiques to high-tier Asian labels, here are the C-drama actors who are brand ambassadors of luxury skincare and makeup brands: 

One of the strongest and longest beauty ambassadors on the list is none other than Yang Yang. He’s been Guerlain’s global ambassador for 10 years and continues to be the face of the brand on multiple campaigns, proving his massive influence and loyalty with the French beauty house. 

The OG C-drama crush and everyone’s first love in C-entertainment! Xiao Zhan is the current skincare ambassador for YSL Beauty and recently fronted the Care Crush Station Campaign!

Another OG heartthrob on the list, Yibo is Chanel’s house ambassador, appearing not only on its statement pieces line but also in its beauty section. He previously attended the Bleu De Chanel L’Exclusif, strengthening his partnership with the luxury house. 

The Marquis of Wu’an isn’t only championing his handsomeness in the POJ; he’s also spearheading campaigns outside the show! Currently, Zhang Linghe is the face of Gucci’s Flora fragrances and the skincare and makeup ambassador of Lancôme. 

Following the success of Shine on Me, Song Weilong was appointed as the makeup ambassador of the French beauty house Guerlain, reflecting the luxury house’s luminous style and values. 

Fresh, clean, and incredibly handsome, Deng Wei is Dior Beauty’s global ambassador. Initially appointed as Chinese ambassador in 2023, Deng Wei’s position was elevated when he became the spokesperson in 2025 and became the current global beauty ambassador the following year.  

Mirroring the brand’s fierce and unapologetic energy, Ding Yuxi is Versace’s global fragrance ambassador. The olfactory bottles represent niche layered notes, corresponding to the actor’s dynamic in the acting field.  

He Yu exudes his gentleman energy as Hourglass Cosmetics’ brand ambassador. Known for his flawless complexion, the Speed and Love actor perfectly embodied the brand’s beloved concealer pen, strengthening consumer trust even further. 

Earning his spot on the luxury beauty brand ambassador, Li Yunrui’s engagement on Weibo trajected him into an expansive beauty portfolio eventually becoming Tom Ford Beauty’s ambassador in China.

Pushing hair longevity and scalp care further, Tian Xining serves as the Hair Rituel ambassador of Sisley Paris. Reminding us all that hair is also as important as our skincare!  

Xu Kai represented a new chapter of beauty for the luxury skincare brand Albion. Known for their patented formulas, the deluxe Japanese beauty house appointed the Chinese actor, for he interprets fearless luminosity and countless possibilities.