At 57, Lucy Liu Redefines Graceful Aging as the Face of Merz Aesthetics’ Proudly Becoming Collection

She’s best known as one of the fiery Charlie’s Angels ladies. She recently graced the big screen with her appearance as Sasha Barnes in the much-talked-about ‘The Devil Wears Prada 2’. After 26 years of playing the role of Alex Munday, and countless other roles in between, American actress Lucy Liu remains an icon with her magnetic presence, unfading beauty, and powerful outlook on life. 

Just recently, she was launched as Merz Aesthetics’ newest APAC Ambassador, headlining the brand’s “Proudly Becoming Collection: Your Time Is Now” campaign. She was presented to APAC media, KOLs, and celebrities at the Grand Hyatt in Seoul, South Korea, marking a milestone for the aesthetics brand. 

Lucy Liu

It’s a given that Lucy represents much more than great acting. With unforgettable roles in Charlie’s Angels, Kill Bill, and Elementary, Lucy has truly cemented her name in Hollywood history as one of the greats. She continues to break barriers in Asian American representation in the City of Angels, with a Hollywood Walk of Fame star under her belt and a host of noteworthy awards. 

Apart from her passion for acting and film, Lucy also shares a part of herself in the realm of visual arts, expressing herself through paintings and photography. As a UNICEF ambassador and an advocate for mental health, Lucy has also served as a voice of hope for the underprivileged and stigmatized sector of society, further reinforcing our admiration for such a beautiful person. 

In her latest role as Merz Aesthetics’ Proudly Becoming Collection campaign, dubbed “Your Time Is Now”, Lucy spoke about how time helps us evolve into who we truly are. She touched on her role in Charlie’s Angels and reiterated that that woman is not the same woman she is today. Neither is she forcing herself to be or look the same. 

Lucy Liu is the face of “Your Time Is Now”At 57, Lucy has evolved into an icon of real beauty that goes way beyond skin deep. She touched on her being “antiphobic”, as people would call her, because she says she is the kind of person who would run towards what makes her afraid. And in that sense, aging is something the majority of the crowd fears and avoids, but for Lucy, she opens it with arms wide open, knowing that life still has so much in store. 

“But when I get scared, I actually run towards it, which is a crazy thing.” – Lucy Liu

Lucy Liu brings the ‘Your Time Is Now’ campaign to life through her personal take on confidence, self-definition, and continual growth. For the actress, aging is less about holding on to who you once were and more about embracing who you are becoming. “This chapter of my life feels more intentional. It’s about investing in my well-being and purpose, rather than comparing myself to who I used to be,” Lucy shared. She sees beauty in allowing herself to evolve, adding, “To me, there’s a sense of freedom that comes from accepting that life isn’t about preserving a single version of yourself but allowing yourself to keep changing and embrace every new version of who you become.”

“Time is always shaping us into who we are becoming.”

‘Your Time Is Now’ reflects a growing shift in how women approach aging. Rather than simply correcting visible signs of aging, the campaign puts the spotlight on skin longevity—supporting healthier, more resilient skin over time.

Through The Proudly Becoming Collection, Merz Aesthetics brings together injectable treatments and energy-based technologies to address the interconnected changes that happen as skin ages. The goal is to move beyond isolated corrections toward a more integrated approach that supports natural-looking results and long-term skin health.

Clockwise: Metro Beauty & Wellness Editor Kate Paras-Santiago at the Proudly Becoming event in Seoul; the lineup of Belotero and Radiesse injectibles, and the Ultherapy PDRN Peptide Radiance Mask

The campaign speaks particularly to women aged 45 to 64 across Asia Pacific who are redefining what this stage of life looks and feels like. With more than 240 million women in this age group across the region, there is a growing demand for aesthetic treatments that feel personal, purposeful, and aligned with individual goals.

With Lucy Liu as its ambassador, ‘Your Time Is Now’ celebrates women who want their outward appearance to reflect how they feel on the inside. It’s about embracing individuality, maintaining confidence, and choosing treatments that enhance rather than change who you are.

An insightful panel discussion was held featuring (L to R) Soa Kwon (moderator), Sonia Sui (Taiwanese actress & model), Jung Saem Mool (makeup artist and founder of Jung Saem Mool beauty brand), Momay Buranasiri (Thai beauty & lifestyle content creator), and Dr. Siew Tuck Wah (Aesthetic physician at Radium Medical Aesthetics)

At the heart of The Proudly Becoming Collection is SkinGivity Solutions, a science-based framework designed to help clinicians better understand skin aging and develop personalized treatment plans.

Instead of addressing individual concerns as they appear, this approach considers how changes in skin quality, structure, volume, and facial muscles are interconnected. By combining different clinically proven solutions, clinicians can create treatment journeys tailored to each patient’s needs and long-term skin longevity goals.

The Craft of Becoming: crafty souvenirs we got to do at the launchMerz Aesthetics is also reinforcing its commitment to advancing skin science with plans for a Research & Development Innovation Center in Singapore, supporting its broader efforts in skin aging and longevity research.

Ultimately, the campaign signals a shift in medical aesthetics: from simply treating the signs of aging to taking a more proactive, personalized approach to skin longevity. It’s about helping women look like themselves, feel confident, and embrace every stage of life on their own terms!