Visa to deliver rewards, fan experiences for BTS’ ‘Arirang’ tour

-pop boy group BTS members (from L to R) RM, Jin, Suga, J-Hope, Jungkook, Jimin and V perform during their concert at Gwanghwamun Square in Seoul on March 21, 2026. South Korean megastars BTS reunite on March 21, for their first show in nearly four years, with an expected 260,000 fans taking over central Seoul for a K-pop extravaganza livestreamed to millions more worldwide. Kim Min-Hee, Pool/AFP 

Visa has announced a collaboration with Philippine card issuers to offer promotions, rewards and exclusive fan experiences to Filipino fans in connection with BTS’ “Arirang” world tour.

In a press release, Visa, selected as a worldwide sponsor of the “Arirang” tour, said it was partnering with BDO, BPI and GCash to offer the promotions.

“Through participating Visa card programs, fans eligible cardholders will have opportunities to access BTS-related experiences, exclusive offers, merchandise and ticket promotions connected to the tour,” the company said.

Visa and GCash also partnered to launch an official “Arirang” tour-themed Visa card in the Philippines, a limited-edition card certified as official merchandise by BTS’ agency HYBE.

“Through our partnerships with BDO, BPI, and GCash, we are excited to create meaningful experiences that bring Filipino K-pop fans closer eligible Visa cardholders with access to unique experiences and offers related to the BTS tour,” said Visa Philippines Country Manager Jeffrey Navarro.

“Our exclusive collaboration with GCash on limited-edition BTS-themed Visa cards further demonstrates how Visa is connecting consumers to their passions while delivering the secure and seamless payment experiences they trust,” Navarro said.

BTS is set to hold the three-day Philippine leg of its “Arirang” world tour at the Philippine Sports Stadium in Bulacan in March 2027, marking the group’s first full-group concert in the country in a decade.