FHM returns to PH in digital format

MANILA — FHM is returning to the Philippines, more than a decade after the men’s lifestyle magazine ended its local print edition.

The brand is making its comeback in digital form, targeting readers on social media and mobile platforms with content covering style, culture, fitness, gadgets, nightlife and other lifestyle topics.

FHM became known for its mix of men’s lifestyle content, humor and irreverent tone, building a following among Filipino readers during its print run.

The new digital edition aims to bring that approach to a younger, mobile-first audience, with content designed for online reading and social media sharing.

The comeback was teased through red billboards placed around Metro Manila, prompting speculation about the brand’s return.

FHM Philippines said more details about the relaunch will be announced through its official social media accounts on Instagram, Facebook, YouTube and TikTok.