How Primo Alterado’s Moreno Visual is Redefining Pinoy Handsome

Gone are the days when our fascination with Western beauty standards was the paramount hallmark of beauty. Today, we see the wide recognition of our very own moreno boys, particularly Primo Alterado, whose facial features speak purely Filipino. From his brown skin, angular jawline, and straight eyebrows to his doe eyes and signature mustache, Primo is redefining our definition of Pinoy handsome. 

Photo via @studio.filtra

Dubbed the “Kwelang Creator ng Taguig City,” Primo has been known for his satirical stints online. Through his consistent online banter, he gained massive viewership, creating a platform to showcase his authenticity and oriental visuals. 

Photo via Luis Primo | Facebook

Beyond his humor, we can’t deny that Primo is a handsome guy. He has that kind of pure Filipino look that only appears in a fictional scenario. Such as when he takes close-up videos on social media, which showcases his flawless skin and rosy lips, equating it to a protagonist’s campus crush. 

Photo via Degraded Clothing | Facebook

One of Primo’s main assets is his teeth. They’re bright white with perfect alignment. He has a history of wearing braces, contributing to the beautification of his teeth. He also promotes his go-to toothpaste brand on his TikTok, sharing with his audience his secret to a charming smile. Shop his toothpaste recommendation here. 

Photo via Luis Primo | Facebook

Primo’s attractiveness comes from his symmetrical facial features. When the PBB camera focused on his face, his jawline was the most prominent element around it, hence creating an undeniable appeal on screen. Plus, his facial thirds are in good symmetry, creating an attractive silhouette for our eyes. 

Photo via @luisprimo.pWhy is he redefining the Filipino handsome standards? We’ve always been fond of mixed beauty—think Western and Filipino, Latin and Filipino. Middle Eastern and Filipino. We’ve also been so enamored with East Asian heartthrobs from Korea, China, and Japan. But treat Primo’s face differently. He is a pure Filipino and a good example of what Pinoy handsome is. It’s not the type of debonair you’ll see regularly on your feed; it’s a visual only Primo has—and we love him for it!